Marketing with video is a huge way to drive traffic, but it doesn’t have to be so difficult. Often, bloggers and business owners make it more difficult than necessary.
Did you know that marketers using video on a landing page see an increase in conversions of nearly 80%, according to Reel SEO? Comscore stated that consumers are actually 64% more likely to make a purchase if they watch a video about the product or service first. Can you really keep ignoring video marketing for your small business or blog?
How to Make Video Marketing Easy
Video marketing doesn’t have to be difficult. Of course, you will need a way to shoot the video and a place to store/edit the video. However, if you have a computer from the past 5 years, you probably have a web cam. In addition, just about every smartphone and tablet has the ability to shoot video.
Start with your personal story and the story about your company or blog. These videos will help you get your feet wet and you will be able to put out a compelling message about you and your business. It’s not necessary to feel like the video has to be perfect. It just needs to be honest and real.
Your audience isn’t looking for something super professional. Instead, they want honesty about your company, products and services. An honest video about how you got to where you are will go a long way with helping you connect with your target market.
There’s no need to make it difficult. Keep the video very simple and make it very direct. Longer videos may not get watched all the way through. Keep it short and it will be more effective than feeling like you need to product a 30-minute video.
Keeping it simple also applies to cameras, editing, lighting and distribution of your video. You don’t need to go crazy. Shooting a video with your phone, tablet or web cam is just fine. You don’t need to go crazy on editing or the lighting, either. Just make sure it looks good and it’s real.
Distributing your video can be very easy, as well. The first place you want to start with is YouTube. After YouTube, you can choose inexpensive options, such as Vidyard, Vimeo and Wistia. Many WordPress themes will allow you to add your video to a blog post rather easily, as well.
Of course, once you have your video on YouTube and in a blog post on your website, it’s time to kick the social media into gear. Share the video on all your platforms and don’t be afraid to give it a boost with a little social media advertisement, either. This could be the trigger you need to get the video to go viral.
Video marketing doesn’t have to be difficult. You can make it easy and keep it simple. As long as your videos are honest and real, you’ll attract the right target market for your product, service and company.