(The Hosting News) – Most companies go through periods of negative press. This can be due to something that truly occurred or can be the result of a competitor’s smear campaign. It typically takes some time, and several steps, to change a negative image, but in most cases, it can be done. If your company has developed a negative reputation, do not close the doors yet – you do have the chance to turn that image around.
Update and Promote
Update your company website and promote new products and services. Do whatever it takes, including hiring designers and consultants, to make your image shine. For example, add healthier ingredients, change to better supplier, and offer free samples of new products or foods. Promote these changes via commercials, print ads, and online ads.
Allay Consumer Concerns
Several years ago, many prominent pet food brands came under fire because the food sickened or killed thousands of pets. The cause was an ingredient that had been tainted with melamine. The companies involved needed to assure consumers that the problem had been identified and that would take greater precautions and change suppliers so that melamine contamination would not occur again. This is one of the most important steps in changing a negative image – allay consumer concerns and regain confidence.
This is necessary even if the negative image is not based in fact, but due to hearsay and competitor’s smear campaigns. In these cases, present the facts and do so in a professional manner. Engaging in a counter-attack and smearing the competitor can backfire, making your company appear just as negative.
Learn Consumer Opinion
Keep abreast of what is being said about your company. The fastest way to do this is to look online for positive and negative reviews – and the easiest way to do this is to use a service such as www.reputation.com. You can learn of old negative press that is still circulating the internet, as well as new articles and reviews that mention your company. It is crucial to know what comes up about your company when a consumer does a search for it online. Reputation managers find this information and make sure that positive information about a company gets first bidding.
Solicit Positive Press
Hire professional bloggers to write positive, fact-based articles and blog posts about your company. Take advantage of social media to get in touch with anyone who will spread word about your company in a positive light.