(The Hosting News) – In December 2010, leading domain name registrar Namecheap began a Twitter retweet contest for 8 weekly prizes of $500 and a $5,000 grand prize. The object of the contest was to retweet a special message including the hashtag #ncrocks, the word Namecheap, and a contest URL. If no one had tweeted 7 hours after the last person tweeted, a winner would be crowned. Within the first 8 weeks, a $500 winner was randomly selected among all tweets composed that week. After the first 8 weeks, the contest for the grand prize continued. On June 15th, after more than 50,000 tweets across the entire contest, the contest drew to a close, and Darren Holstein of West Virginia became the lucky recipient of the grand prize.
“Over a year ago, we engaged our Twitter audience in a unique way with our #ncrocks contest,” said Richard Kirkendall, CEO. “It’s been an interesting case study to see how far and how long a message can travel with social media. We are often acknowledged as pioneers in social media marketing and the duration of this contest is testimony to the power of our message and the strength of social media ties. We’d like to congratulate Darren on his achievement.”
Darren says, “I didn’t think [the contest] would ever end. I’m guessing I tweeted thousands of times to win.” Darren shared that he had even awoken in the middle of the night to tweet using his cell phone on his nightstand.
Namecheap continues to run Twitter contests with its annual holiday and Super Bowl trivia complete with prizes including domain name credits and the latest technology products. The company will soon be hosting another Twitter contest which entitles participants to receive special discounted pricing.
Namecheap is a Los Angeles-based ICANN accredited domain registrar, founded in 2000 by CEO Richard Kirkendall. With over 800,000 clients and millions of domain names under management, Namecheap is one of the top domain registrars in the world. Find out more by visiting us at http://www.namecheap.com.