Santa Monica, California – (The Hosting News) – January 06, 2006 – Pay-for-performance search engine, Business.com, has developed its list of
resolutions for small business owners who embrace online
opportunities in 2006.
Know your message and how you want to be seen by the user. To develop a strong brand, your companyâ€™s key benefits must be reinforced on your website. Revamping your site in the New Year can yield better results and conversions. Keep it simple, clean and search-engine friendly. A brand should reflect key services and benefits, and encourage visitors to take an action. Do you want the user to download a file, call your offices, request a quote, register or actually make a purchase?
2. Increase Visibility
The Internet provides an unprecedented opportunity to create new markets and expand beyond local areas, allowing you to replicate your success nationwide, or even globally. But, to get the business customers must know you’re there. Online campaigns to increase visibility, and email communications to maintain a dialogue with customers will have a dramatic effect on your results. Search Engine Optimization will ensure you appear on search engines that reach your audience (consumer, B2B, wholesale).
3. Prospect for New Customers Online
Instead of buying mailing lists, consider purchasing emailing lists. It’s faster, cheaper, and provides potential customers an easy way to share their thoughts – – crucial to growing your business. Be sure the broker you’re using is up to date on all spam laws and can explain the value of various kinds of email marketing campaigns.
4. Attract and Keep Your Talent
Employers must work hard to attract and retain talented people. The internet provides new ways to advertise your openings, match skill sets, train your staff and even run background checks.
5. Use Technology to Keep Crucial Info at Your Fingertips
One can break the bank buying equipment and software. Be careful to invest in the basics, such as a solid database to streamline your business. Make sure you can track both your customers as well as your inventory. Start with what’s simple, but don’t rule out more sophisticated products and services like Radio Frequency Tags which allow you to track your products online and live. Automation equipment, software and supplies will also support inventory control.
6. Budget Forecasting
Your current accounting system may demand too much administration time. By moving your budget online and doing some serious forecasting, you will gain reporting tools and insight that help you direct your organization’s success.
7. Get Paid in Full and On Time
Your business can only succeed if you collect all money owed to you – spend your time making money, not trying to collect it. You may want to consider software that will automate the billing process and keep you organized, or even insurance to cover you should clients not pay.
8. Know Your ROI for All Marketing Efforts
In the New Year, it’s important to focus on increasing productivity and efficiencies. You may need to spend money to make money, but you must be able to account for every penny spent in order to understand where your investments should be made. There are products and services that will allow you to track online conversions, incoming calls, and even measure your customer or potential costumers’ behavior.
9. Stay Informed of Industry Trends
The once difficult task of keeping up on trends and networking has been made easier by the internet. Whether you need industry news or wish to chat with others in your field, you can now do this with just a fraction of the time. You may wish to invest in market research newsletters and services. For a fee, you can search a vast area of business areas to find information so valuable it can change your companyâ€™s strategy.
10. Don’t Forget Some Time Away
You know what they say about all work and no play. Don’t forget the importance of seeing the world refreshed and from a new perspective – consider adding a few days of pleasure onto a business trip. You can find everything you need, from flights to hotels and convention centers, online and often at a discount.
To learn more about Business.com, please visit: www.business.com.