San Diego, July 5 /PRNewswire-FirstCall/ — On the heels of a new analyst report
that says web analytics integration is a key to online marketing success, WebSideStory(R)
(Nasdaq: WSSI), a leading provider of on-demand digital marketing applications,
today announced that it will showcase all of the applications within its new
Active Marketing Suite(TM) at two upcoming industry trade shows. The Active
Marketing Suite is a collection of integrated, on-demand digital marketing applications,
including web analytics, site search, web content management and keyword bid
management. WebSideStory will showcase the suite at eTail 2005, Aug. 1-4 in
Philadelphia, and Search Engine Strategies, Aug. 8-11 in San Jose.
”The Active Marketing Suite provides WebSideStory with the opportunity to leverage
its web analytics service as the unifying platform to deploy and optimize other
digital marketing services — including those of its Stream partners,” according
to the June 2005 IDC Vendor Spotlight report, ”An Integrated Approach to Digital
Marketing through Web Analytics.” The report was written by Robert Blumstein,
IDC’s Director of CRM Analytics and Marketing Applications, and sponsored by
WebSideStory. IDC is the premier global market intelligence and advisory firm
in the information technology and telecommunications industries. For a copy
of the report, please visit http://www.websidestory.com.
The Active Marketing Suite is integrated with WebSideStory’s Stream APIs (application
programming interfaces), which provide for data integration between applications
and with strategic partners in the online marketing space. WebSideStory has
19 Stream partners, including e-mail service providers, search engine marketing
firms, ad-serving networks and behavioral targeting firms.
In his report, Blumstein says that integrating siloed digital marketing applications
is critical for marketers to better understand online behavior and drive profitability.
In the document, he cites several examples of the power of web analytics integration,
including site search and web analytics, keyword bid management and web analytics,
and web content management and web analytics.
”For years, web analytics has been a stand-alone application, collecting
valuable insight into online visitor activity, but requiring marketers to use
disparate applications to ultimately take action on that data,” said Rand
Schulman, Chief Marketing Officer for WebSideStory. ”With the Active Marketing
Suite, marketers will be able to easily take action on that visitor intelligence
from within the same suite of integrated applications.”
To find out more about WebSideStory or to download a copy of the IDC report,
please visit http://www.websidestory.com.