Fort Lauderdale, Florida – (The Hosting News) – August 9, 2006 – Web host, eCommerce and online marketing service provider for web professionals and small businesses, Affinity Internet,
has launched the beta release of TrafficZug, a do-it-yourself pay-per-click (PPC) advertising tool, designed to help customers create and manage multiple online marketing campaigns in one place.
Launching at the Search Engine Strategies (SES) Conference this week (San Jose, August 7-10, Affinity Internet, Booth #308), TrafficZug is designed to afford customers the opportunity to compete in the paid advertising arena with minimal knowledge of search engine marketing. With simple wizards, language and reporting, TrafficZug completes the majority of set up and optimization work on its own. The tool allows customers to manage campaigns on both Google and Yahoo!, and will automatically optimize the customerâ€™s campaign on both networks from a single interface.
TrafficZug users will also receive access to Affinity’s team of seasoned online marketing professionals. The Affinity team draws on its collective experience supporting over 180,000 business customers, and provides strategic guidance on everything from selecting the right keywords, to composing effective advertisements.
Jim Collins, CEO of Affinity Internet explained, ”We created TrafficZug to eliminate the frustration and time constraint for the small business owner in utilizing online marketing. For the first time, a small business can develop a marketing plan, meet goals, determine a budget and execute an initial online marketing campaign with a realistic expectation for results in less than half an hour.”
Key Features of TrafficZug include:
â€¢ Creation, management and monitoring of multiple paid search campaigns.
â€¢ Suggested keywords and placements through an advanced algorithm to provide the most clicks within the user’s budget.
â€¢ Calculated number of clicks expected at various budget levels.
â€¢ Ability to update bids on individual keywords.
â€¢ Integration with ValueWeb’s eCommerce platform.
â€¢ Daily updates on each campaign’s performance.
Mr. Collins continued, ”TrafficZug is the first tool designed to truly meet the needs of small business. While there are other tools on the market, and some that purport to work for small business, the reality is these tools are still extremely difficult to use and require daily maintenance, with little or no interaction from the providers.”
According to Affinity Internet, it is the first company in its sector to offer a product of this nature to clients. TrafficZug is available for $20 per month plus the cost spent on advertising, which starts at $1.25 per day. The monthly fee will be waived during the Beta launch. Later this year, Affinity plans to offer additional features for experienced search marketers and enhanced integration with its hosting platform.
Visit Affinity Internet at Booth #308 for a complete product demonstration and the chance to receive $500 in online marketing spending.
Affinity Internet provides more than 180,000 web professionals and small businesses the tools to develop, maintain, market and support their web presence, making the Internet a useful and relevant part of their businesses. Affinity’s brands include: ValueWeb, for web design, eCommerce hosting (www.valueweb.com) and online marketing solutions and Gate.com, the cutting-edge UNIX and Windows web hosting (www.gate.com) service.
Awards and Certifications for Affinity include:
- One of Inc.500’s Fastest-Growing Private Companies in the Nation for 2005
- 2005 Deloitte Technology Fast 500
- 2003 PC Magazines Editors Choice: Best eCommerce Solution
- 2000 PC Magazine’s Editors Choice: Best eCommerce Solution
- Microsoft Certified Gold Partner
- Member of the Better Business Bureau (BBB)
- Google Certified Company
- ScanAlert’s HackerSafe Certification
Affinity’s co-brand and private-label partner programs are designed to enable service providers and Internet brands to extend value proposition to include feature-rich web site, ecommerce and online marketing services and applications. Affinity’s services are supported by its customer service ”success guides” featuring knowledgeable consultants with a passion for serving small businesses and a dedication to ensuring their growth and success. Affinity Internet Inc. also owns and operates several industry leading web and application hosting brands, including ValueWeb, Gate.com, WinSave, BigStep, SiteHosting, and SkyNetWeb.
To learn more about TrafficZug, please visit: www.trafficzug.com.
For more information about Affinity Internet, please visit: www.affinity.com.