Amazon to Offer Search Engine Marketing to Retailers

Mountain View, California - (via THE HOSTING NEWS) - August 17, 2005 - Efficient Frontier, a leading provider of search engine marketing (SEM) solutions, today announced that Amazon Services, Inc., a subsidiary of Amazon.com, Inc., will offer the Efficient Frontier search engine marketing solution to its retail clients.

The Efficient Frontier solution enables retailers to expand the reach of their online shopping sites by dynamically allocating marketing investment across millions of keywords. Amazon Services enables retailers to use Amazon's proven technology, operational capabilities and professional services to advance their own brands and business goals.

Some examples of existing retailers using Amazon Services e-commence enterprise solutions include Diane Von Furstenberg (dvf.com) and Target Stores (target.com).

Cayce Roy, Vice President Amazon Services described the choice of the new service, "Amazon Services is dedicated to continually adding new or enhanced services to the e-commerce solutions we provide our clients. We chose Efficient Frontier because we believe they can offer our retail clients search engine marketing services that are among the best in the market today."

Efficient Frontier combines Wall Street analytics with consultative services to manage search engine marketing campaigns effectively. As a result, customers significantly increase the number of performing keywords, uncover new sources of revenue, and reduce the risk and volatility generally associated with search engine marketing.

"Amazon Services has set the standard for enabling companies to do business via the web," said Ellen Siminoff, President and CEO, Efficient Frontier. "As search marketing continues to grow at this fast pace, being able to manage spend and garner results is key. We are pleased to be part of the innovative solutions Amazon Services is bringing to its enterprise retail clients."

Headquartered in Mountain View, Calif., Efficient Frontier is privately held with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit the company's web site: http://www.efrontier.com.