Dulles, Va.–(BUSINESS WIRE)–July 5, 2005–America Online, Inc., today announced
new online video initiatives that will make it easy to find, explore and experience
videos on the Web. Building on its popular video search service, AOL has launched
a new, best-in-class Video Search product available through the AOL(R) service,
AOLSearch.com, and on AOL.com(R), including the new Web portal available in
The new AOL(R) Video Search will deliver the most comprehensive repository
of high-quality video content online in key categories from entertainment to
news. Its database draws from the industry-leading AOL(R) Video on-demand archive
of more than 15,000 licensed and originally produced video assets, including
from broadcast television; more than 1.5 million video assets available on the
Internet indexed through Singingfish(TM), the Web’s premier video and audio
search engine; and RSS (Really Simple Syndication) feeds from top video streaming
sites. This combined approach lets people search from one place for high-quality,
current online video spanning popular music videos, movie features, television
clips, news coverage, sports highlights, independently produced videos and more.
AOL is also previewing today an enhanced version of the AOL(R) Video Player
that integrates search and programming and supports major file formats to deliver
inline playback for most videos through a single, consistent experience. In
addition to its integration with AOL’s new Video Search, this Video Player will
also provide a unified platform for video programming across the AOL(R) Network
of Web brands, including the AOL.com portal and the AOL(R) Instant Messenger(TM)
and Netscape(R) services.
”On-demand video is rapidly emerging as a mainstream behavior on the Web,
and we want AOL to be the first place users go for online video,” said
Kevin Conroy, Executive Vice President and Chief Operating Officer of AOL Media
Networks. ”We’re combining best-in-class video search technology with extensive
video programming to offer consumers the best video experience anywhere on the
AOL’s comprehensive video on the Web strategy will also offer more options
for marketers to reach their key audiences online using video advertising and
through the new AOL Video Player. AOL meets all the industry standards for in-stream
video advertising with synchronized ad curtains, enabling rich video advertising
and other creative media approaches in context with programming.
Leader in Live and On-Demand Video Entertainment Programming
AOL is one of the largest streamers of video today and is continuously expanding
the scope of its licensing relationships to broaden the selection in key categories
across music, movies, television, news, sports and more. A leader in live and
on-demand entertainment programming, AOL streams millions of music videos every
day and hundreds of millions of songs on radio and on-demand each week. Programming
encompasses exclusive AOL(R) Music programs and special features including AOL(R)
Music Sessions and AOL(R) Music LIVE!, as well as licensed music videos from
major record labels including SONY BMG MUSIC ENTERTAINMENT, Universal Music
Group and Warner Music Group.
Further boosting its growing database of searchable video entertainment, AOL
has also announced that it plans to feature optimized video content feeds from
HBO, Warner Bros. Online, New York Times Digital and About.com, Movielink, Broadway.com,
CollegeHumor.com and Jokaroo.com. In conjunction with approval from our content
partners, the AOL Video Search product also has the capability to ingest and
present clips from TV broadcast content.
As the exclusive online partner for Live 8, AOL will also provide exclusive
access to the historic concert performances on-demand for six weeks following
the event. Fans can access the archived performances directly through AOL Music
(www.aolmusic.com) as well as via the new AOL Video Search.
As part of its focus on on-demand video, the new AOL.com Web portal will soon
launch an innovative Video Hub that will serve as a central location for music,
news, sports and entertainment video programming. This new initiative will be
integrated with both the new AOL Video Search and Video Player.
”Most of the top-gaining queries on any search engine are entertainment-related
– people interested in music, movies and sports,” continued Conroy. ”And
with the growing amount of video content available online, broadband audiences
are gravitating towards all kinds of entertainment media from on-demand programming
to live events. The new AOL Video Search takes the experience to the next level
and makes favorite videos from great sources and new and unique content more
New AOL Video Search Reflects Best Technology and Extends Standards
When AOL acquired Singingfish in 2003, it made an investment to increase its
focus on video search by choosing the premier service that had spent years focusing
specifically on providing high-quality multimedia search. With hundreds of thousands
of new video and audio streams across on the Web each day, AOL is focused on
delivering the best, most relevant content results.
Video search differs from text search and requires the ability to match queries
against often imperfect metadata descriptions of assets that are manually created
by the content owner. For its video results from the Web, AOL’s Singingfish,
which maintains a 95% validation link rate, supports open standards and has
further extended Media RSS to include additional metadata that helps describe
multimedia streams more completely. Richer metadata supports a richer search
experience, ensuring that the video results from the Web that are delivered
through AOL Video Search are timely, accurate and puts video producers in control
of the content that is available to consumers.
Along with its comprehensive coverage of high-quality online video, the new
AOL Video Search provides a better video search experience through the following:
— Ability to search from one place for online video from a variety of sources
– with licensed assets of known quality from AOL’s extensive archive, partners
and across the Web through the Singingfish search engine.
— Better results, based on rules of relevance and an updated algorithm, and
designed to best connect users to the videos they want to see in a way that’s
more intuitive for discovery and playback of video programming.
— Speech-to-text processing that helps to deliver greater metadata and will
allow searches of keywords within the body of the video. In addition to searching
by title, description, artists or actors, the new AOL Video Search product allows
users to search through speech in videos to find matches.
— Seamless inline playback through the new AOL Video Player.
— Design that displays relevant and structured information to help users decide
if the video is the right one for them – with clustering to narrow results by
category, and the ability to sort results by quality (bit rate), duration and
release date, as well as hide results that are less than 60 seconds in length.
— Animated thumbnails that let users preview a specific search result before
actually clicking to view the entire clip.
— Playlist feature that allows users to save their favorite videos in an organized
list and access from either AOL’s Video Search or the Video Player.
— Search history that automatically displays recent video searches.
— Recommended Videos that suggests other video content a user might be interested
in based on similar search queries by other users.
AOL also leverages expertise from leading providers of video processing technology
and services. Onstream Media Corp. (NASDAQ: ONSM) provides AOL with content
aggregation, indexing, and metadata capture hosted services as well as technology
that enables speech-to-text transcription and multiple thumbnail extraction
to enhance the searchability of video content. AOL leverages ChoiceStream personalization
to provide recommendations within AOL Video Search to improve the Web search
experience. ChoiceStream uses an understanding of video characteristics that
drive consumer preferences and matches the search results to each individual’s
interests and tastes to create a relevant personal search experience. In addition,
AOL has a relationship with Lightningcast, a leader in publisher-focused streaming
advertising solutions, to enable video advertising solutions on the AOL Network.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. (NYSE:
TWX). Based in Dulles, Virginia, America Online is the world’s leader in interactive
services, Web brands, Internet technologies and e-commerce services.