Dulles, Virginia – (via THE
HOSTING NEWS) – July 28, 2005 – America Online, Inc., today announced the
initial beta release of My AOL, a new personalized home page on the AOL.com web
portal (www.aol.com). The new
AOL.com portal provides users with the flexibility to access and use the portal
based on their specific needs and interests. In addition to a centralized page
that provides a view of AOL.com’s entire suite of features and its new Video Hub
experience, the portal also provides a personal ”My AOL” page for consumers
who want fast access to RSS (Really Simple Syndication) feeds for updates of news
and content they care about.
AOL has teamed up with Feedster, a leading RSS search engine, to provide the
capability for My AOL users to search and subscribe to publisher-specific and
topic-based feeds that relate to their interests. Drawing from sources across
the Web, the new My AOL will provide users with up-to-the minute articles and
information on the subjects that matter most to the user and presents this content
in a simple, streamlined and organized format.
Kerry Parkins, Director, Audience Products at America Online describes the
new service this way, ”By enabling consumers to create their own personal
home page on AOL.com to manage all of their sources of online information in
one central location, My AOL provides a convenient solution for a usually time-consuming
ritual: visiting multiple Web sites and blogs multiple times each day to catch
up on news. By leveraging leading technology from Feedster, AOL is able to provide
an easy and fully personalized way for people to discover new RSS feeds and
create their own virtually real-time information journal.”
With the tremendous volume of information available on the Web and the constant
rate at which it changes, My AOL utilizes the best technology available to simplify
the process of gathering and organizing important news feeds so that they will
be quickly and easily available to the user.
Feedster’s proprietary technology platform crawls the Internet continuously
retrieving updated posts and RSS feeds. This enables delivery of a fresh index
of information from millions of sources more frequently than traditional search
engines. As a result, Feedster has the largest index of RSS feeds. It leads
the market today with a rapidly growing searchable index of over 11 million
RSS feeds and hundreds of millions of XML documents. The company claims that
approximately 50,000 new sources are added daily.
Scott Rafer, President and CEO of Feedster commented on the new AOL service
and relationship as follows, ”AOL is one of the first to make RSS easy-to-use
for mainstream Internet users. With My AOL and My Feeds, AOL is continuing its
industry leadership in making new technologies accessible. We’re thrilled to
be AOL’s partner powering My AOL’s Feeds and Search. Together, we will demonstrate
to AOL audiences and the online industry the growing power of RSS feeds.”
With My AOL, each user decides what’s important and can sign up for RSS feeds
that relate to their personal interests. From one organized page, they’ll be
able to stay up-to-date on everything from established news sources to popular
blogs and more — virtually any site that offers an RSS feed. Features of the
new My AOL personalized page include:
* A ”My Feeds” section which retrieves updated headlines from favorite
Web sites. Users can select from a pre-set list of categories – from national
news, business news and politics to entertainment, sports news, technology and
humor – as well as add their own feed-based content to their personal My AOL
* The ability to easily add RSS feeds manually by entering RSS/XML addresses
or URLs for favorite Web sites. My AOL will automatically scan these Web sites
for all available feeds.
Other features that the company says will be added soon include:
* The ability to easily search the Web for additional RSS feeds.
* A ”Top Feeds” section that will display Top News and Hot Blogs
from across the Web.
* The ability for users to access their My AOL page from any computer by exporting
The initial beta version of the new My AOL page is available today from a
”My AOL” Tab on the new AOL.com portal at www.aol.com. Additional
features will be incorporated over the coming weeks.