Blizzard Internet Marketing, Inc., a leading provider of website hosting, design, and promotion services to the hospitality industry, is proud to introduce a new website for Blizzard Tracker, its website traffic monitoring software, at www.blizzardtracker.com. The site went live on Friday, December 3, 2004.
Christine Burke, Product Manager for the Tracker, states, “Our goal for the new website is to provide an educational resource where people can learn the features and benefits of Blizzard Tracker, including how to use it as a decision-making tool in online marketing programs. Both the articles and the sample tracking reports appeal to a wide range of potential users – from those who want a simple overview to those who want to drill down to the details.”
The sampling of tracking reports is comprised within the web analytic tour offering graphic illustration along with features and benefits of each version of the tracker. In addition, the site reveals an ROI calculator, exclusive to Blizzard Internet Marketing, Inc. The calculator allows visitors to project what their potential return on investment could be for a given timeframe using statistics produced through the use of the Blizzard Tracker. The combination of the Blizzard Tracker software and the ROI Calculator is invaluable to measure the success of an online marketing strategy.
In addition to the product tour, the new site includes a comparison feature table highlighting the differences between the Professional and ROI Editions of the tracker, as well as a listing of Blizzard’s partners, the online reservation services that currently provide full support for Blizzard Tracker, including revenue tracking and conversion tracking.
“As the lodging industry’s online marketing budget grows, the importance of analytics increases proportionally. Because Blizzard Tracker ROI integrates with a hotel’s booking engine, the results of marketing campaigns can be measured to the penny. The mar