Pleasanton, California - (via THE HOSTING NEWS) - August 18, 2005 - ZiffLeads, a leading pay-per-phone call (PPCall) system provider and advertising network, has announced a partnership with www.TheBizPlace.com, a leading business search engine and directory to offer a pay-per-call advertising to TheBizPlace clients.

Advertisers can self-register for the pay-per-phone call service at the TheBizPlace website and their PPCall ads will be displayed throughout the TheBizPlace Network to targeted business traffic. TheBizPlace customized the service through ZiffLeads comprehensive API that gives access to all the system's functions including account and ad creation, price setting, funds deposit, availability management and call activity reporting.

PPCall combines the most attractive aspect of pay-per-click advertising, lead-based performance-only billing, with the most meaningful and transparent billing action for many businesses, the phone call. Called the "next big thing" in Internet advertising, the pay-per-call advertising market in the U.S. is projected to grow to as much as $4 billion by 2009, according to a June 2005 Kelsey Group report.

CEO of ZiffLeads, Gopesh Kumarcommented, "We are excited to have TheBizPlace integrate our ZiffLeads platform to expand their advertising options for their clients. Their reach and market focus combined with our PPCall platform technology is a great match."

"Our advertisers are very enthused about pay-per-call advertising and ZiffLeads offered us an unparalleled platform to implement it in terms of speed, flexibility, opportunity and support," Scott Long, CEO of TheBizPlace.com, explained.

ZiffLeads" unique experience and infrastructure in Internet-to-telephone call connection technologies, developed through its core applications www.ZiffTalk.com and www.Click4Advisor.com , provide Internet publishing partners a fully developed platform to "Go Live" ultra-quick and super-efficiently with their own customized pay-per-call advertising solution. For more details, visit www.ZiffLeads.com.