PARK CITY, Utah, Jan. 19 /PRNewswire/ — C I Host today began the “beta
test” of the “Wi-Fi Guy” roadtrip at the 2004 Sundance Film Festival in Park
City, Utah. After the test run at Sundance, the Wi-Fi Guy will cross America
“seeking out all things wireless” — connecting, networking, hooking up — and
reporting from the road.
“We sponsored the Wi-Fi Guy because C I Host has a history of progressive
marketing,” said Christopher Faulkner, CEO of C I Host. “Wi-Fi is the most
liberating business tool since the laptop. So we want to help point out the
hot beds of wireless activity, spread the word and recruit more disciples.”
The Wi-Fi Guy, a journalist and published author, said, “Sundance is the
place to reach opinion leaders, celebrities and early adopters — and this
year, there is a huge Wi-Fi presence, compliments of Starbucks Coffee Company,
HP and T-Mobile, USA.”
Ironically, the idea for the Wi-Fi Guy tour was conceived at a Starbucks
coffee shop, when passersby repeatedly asked the writer about his wireless
connection — consisting of an HP laptop and a T-Mobile Hotspot connection.
(C I Host threw in unlimited use of a 2004 Ford Expedition — boldly wrapped
in C I Host’s trademark orange and blue.)
“It’s cool and productive, but many people know nothing of Wi-Fi,” said
the Wi-Fi Guy. “So, we discussed the idea at C I Host and … ‘Roadtrip!'”
Wi-Fi is a local area network (LAN) that communicates via radio waves on
the 802.11 communications standard instead of wires. Hotspots are available
throughout the United States in coffee shops, airports, copy service centers
and even churches enabling users to access the Internet.
The annual Sundance Film Festival, a major program of Sundance Institute,
is held each January and is considered the premier showcase for American and
international independent film.
About C I Host
C I Host (http://www.cihost.com),
based in the Dallas/Fort Worth market, is a
global Web hosting and Internet solutions provider, serving 205,000 individual
consumers and businesses in 182 countries worldwide. C I Host is
headquartered from its main facility and Network Operations Center in Bedford,
Texas, and it operates three additional diverse data centers in Los Angeles,
New York City and Chicago.