C I Host Surveys 120,000 Web Hosting Clients; Results: 2005 – Year of Increased e-Business, Measured Growth
Small- to medium-sized businesses will expand in 2005 through capital
investment and Internet marketing, while hiring will experience healthy
increases according to the latest sample polled from C I Host’s 215,000
C I Host, a global leader in Web hosting and data center operation,
today released survey results from its clients — 20,859 responses from
120,000 U.S.-based e-commerce customers that were contacted.
“Businesses will pump up by increasing their Internet marketing and
twenty-three percent also expect to hire new people,” said Christopher
Faulkner, CEO of C I Host. “Particularly interesting, fifty-three
percent will increase overall IT spending — which is great news for
high tech in general.”
While most of the survey was forward-looking, there was also a positive report card from the recent holiday season.
“A rock-solid ninety-six percent reported increased revenues from
Internet marketing this season,” Faulkner said. “So, the smart money
will go after more of a sure thing throughout the year.”
The C I Host survey respondents were verified e-businesses — equipped
with electronic shopping cart systems on their Web sites. Sixty percent
had traditional “brick and mortar” locations, in addition to their
e-businesses, indicating a fairly mainstream sample.
In the survey, 66 percent of respondents said their businesses will
increase capital expenditures in 2005, and 53 percent expect to spend
more on Internet marketing specifically. Sixty-one percent said they
will rebuild or revamp their Web sites in the coming year.
Overall, the majority of businesses expect improvements in the U.S.
economy; 68 percent said 2005 will be a good year to expand their
business; and 44 percent said gross revenues will increase.