Beijing, July 21 /PRNewswire/ — Dangdang.com, a leading Chinese language online
retailer, has announced the implementation of Crescendo Networks’ Maestro Application
Delivery Platform. The company selected Crescendo Networks’ solution in order
to provide a better and faster user experience for their growing multi-million
customer base, and to improve server utilization and bandwidth usage to control
escalating data center costs and optimize data center resources.
”Dangdang is the leading online retailer of Chinese language books, DVDs
and Music CDs”, said Mr. Jian Wu, Director of Network Operation and Maintenance
at Dangdang. ”As the ‘Amazon.com’ of China, with a growing customer base
of millions of unique daily visitors, we selected Crescendo Networks’ Maestro
platform to help optimize our data center to achieve better server utilization,
reduce outbound bandwidth usage and decrease application latency. By deploying
the Maestro platform we have achieved many economies of scale and have improved
the performance of our network significantly. We have especially benefited from
the compression functionality, which both relieves our web servers of the need
to compress outbound data, and gives us dramatic reduction of bandwidth, which
translates into cost and resource savings.”
”The addition of a leading online retailer like Dangdang is further proof
that Crescendo Networks’ technology platform can add value and reduce costs
for large and growing Ecommerce data centers, and is further validation of our
company’s presence in the important Chinese market,” said Yaron Danieli,
Vice President of Business Development at Crescendo Networks. ”We have
improved Dangdang’s customers’ response time and satisfaction level dramatically,
while reducing their data center costs through better server utilization and
reduced bandwidth usage. We look forward to continuing our close and mutually
beneficial relationship with Dangdang, and to continued Chinese market penetration
for Crescendo’s Maestro Application Acceleration Platform.”
Using Crescendo Networks’ Maestro platform, Dangdang is experiencing:
– 100% server performance improvement
– 60% outbound bandwidth reduction
– Application latency reduction from milliseconds to microseconds
– 30% end-user response time improvement
Maestro, the Application Delivery Platform
The Maestro platform provides Application Front-End (AFE) functionality with
superior server performance enhancement technology, including intelligent connection
management, and includes the Maestro Management Module, an embedded element
management system which expedites and facilitates provisioning, activation and
monitoring. The Maestro platform offers today’s ecommerce and enterprise data
center a range of industry-leading technology solutions which enable comprehensive
application and website optimization.
Built as a multi-gigabit purely hardware-based platform with a distributed
processing design, the Maestro platform includes more than 60 micro-engines
distributed though all of its hardware components. As a result, the Maestro
platform provides Feature Concurrency, enabling the operation of multiple functions
simultaneously without performance degradation for any of the functions. To
overcome traffic spikes and severe changes in user patterns, the Maestro platform
offers Application Assurance, which shields servers from erratic behavior by
maintaining a normalized environment for server operations to ensure that applications
aren’t adversely affected.
Distribution and Availability
The Maestro Application Delivery Platform is available through distributors
in China and internationally.
Dangdang.com is the largest online store of books, movies and music
in the Chinese language. Dangdang.com was launched in November, 1999 and offers
over 200,000 Chinese language titles. With loyal customer following and fast
growth, the Company is one of the most successful e-commerce sites in China.
About Crescendo Networks, Ltd.
Crescendo Networks’ Maestro Application Delivery Platform optimizes
server utilization, reduces application latency and cuts the cost of deploying
applications and services.
The Maestro breaks application deployment barriers commonly associated with
front-end and back-end application servers and networks. As a result, network
overhead is removed and latency is reduced, allowing IT professionals to deliver
any type of application to their end-users, simultaneously enhancing end-user
experience and dramatically reducing the overall cost of delivering services.
Crescendo Networks’ Maestro Application Delivery Platform is the only comprehensive
Application Front End (AFE) solution that runs at multi-Gigabit speeds while
providing Layer 7 application-level analysis and processing. The Maestro Application
Delivery Platform was launched at NetWorld+Interop 2004 where the company was
the Best of Show winner for Performance Enhancement. In 2005, Network Magazine
selected the Crescendo Networks as the ”Most Visionary Application-Aware Infrastructure”
and the ”Most Innovative Start-Up”. The company’s solutions are available
through channel partners globally. For more information, visit http://www.crescendonetworks.com.