Los Angeles, California – (The Hosting News) – April 21, 2006 – FastServers.Net, a dedicated server and co-location service provider based in Chicago, Illinois, will use SalesBuilder’s profiling and targeting system on their web site and in upcoming marketing campaigns to improve lead conversion rates and optimize its sales cycle.
Olivier Chaine, Founder and CEO of SalesBuilder Inc. commented, ”Companies spend a lot of money to get leads in the door, but few spend money on technology that can help them convert those leads to revenue. FastServers.Net immediately understood the value of our online technology, and after testing the system extensively, decided to implement it into their upcoming marketing campaigns. I am confident they will experience what many other companies have already found – that SalesBuilder can vastly improve a company’s return on their marketing dollars.”
According to FastServers.Net, it recently evaluated several systems that could help them improve their lead targeting and profiling on its upcoming market campaign. It chose SalesBuilder for its ability to connect to the CRM system, and because it allowed FastServers.Net to design and develop personalized, interactive lead qualification flows to improve data acquisition.
a new scoring and personalization engine in SalesBuilder offers companies the ability to address the purchasing tendencies of prospects by personalizing communication directly for a particular prospect. As prospects or web browsers answer questions within SalesBuilder’s lead qualification dialogs, SalesBuilder assigns scores to the prospects based on a company’s qualification criteria.
Companies using SalesBuilder can then target those individuals immediately with personalized communication and product information that addresses their specific needs.
Aaron Philips, Vice President of Sales and Marketing for FastServers.Net commented, ”We evaluated every aspect of SalesBuilder and found it to be exactly the tool we need to help us improve conversion rates. Its flexible features personalize a lead’s interaction with us, and help us to more quickly provide that lead with the information they need to make a purchase decision.”
SalesBuilder Inc. is the developer of an online application for streamlining the complex lead management process. SalesBuilder’s online platform is used by companies such as Citrix and Intuit to optimize the way they capture, qualify and engage leads.
FastServers, Inc. DBA is a dedicated server and colocation service provider with over 1200 customer worldwide. The company was founded in 1996 by Ian Andrusyk and Travis Schaffner in Sumner, Iowa. FastServers.Net currently has datacenters in Cedar Falls, Iowa and Fremont, California. The Midwest Data Center is powered by Internap bandwidth while the Fremont Datacenter is powered by Hurricane Electric.
For more information about FastServers, please visit: www.fastservers.net.