Atlanta, Georgia – (The Hosting News) – April 2, 2007 – The migration of VitalStream Advertising and Media Services, has been completed by Internet performance network services company, Internap Network Services Corporation, through its Private Network Access Points (P-NAP).
As a result of moving to the Internap platform, online broadcasters such as Citadel and Univision can leverage the Internap 100 percent uptime guarantee, which applies to certain non-advertising services clients, to better meet their service level agreements (SLAs) extended to third parties. The measure is one of many expected over the next two quarters to enhance the Internap customer experience, while improving the combined companyâ€™s ability to deliver the strongest, most complete solution for monetizing digital audio and video through online, in-stream advertising.
Tim P. Sullivan, Chief Technical Officer for Internap remarked, “The addition of application layer offerings such as this to Internap’s high performance route management network is a direct response to our customer’s requests. This is an early example of the value that the combined technologies of Internap and VitalStream will bring to the marketplace.”
Internapâ€™s patented P-NAP architecture provides redundant connections to as many as eight major Network Service Providers (NSPs) for fast, reliable network access. Each P-NAP also has an intelligent layer that mitigates performance culprits such as latency, packetloss and jitter, which can degrade or even halt the performance of Web-based media. This route-control software enhances the multi-homed P-NAP environment by proactively managing traffic 24x7x365.
VitalStream’s advertising software solution inserts in-stream advertisements into live and on-demand Internet streaming broadcasts to target specific end-user demographics, enabling advertisers to reach audio and video audiences with a seamless advertising experience. Delivering these applications across the Internap P-NAP significantly improves IP connectivity and performance for customers using the service to monetize digital assets.
In addition to targeting ads based on gender, demographic, format and region, VitalStream also offers unique added-value services such as the MediaConsoleÂ®, which monitors and reports key campaign metrics to advertisers.
Philip N. Kaplan, Chief Strategy Officer for Internap added, â€œWe are constantly looking for ways to improve the speed and overall experience of our service, as well as how to help our clients show accountability to their advertisers. The intelligence and carrier diversity provided through our P-NAP provides a superior means to achieve this goal, and our customers will benefit immediately from the improved performance of our advertising solutions.â€
The integration of VitalStream services into its P-NAP, which is housed in select Internap data centers, also helps the company better manage network processes and realize cost efficiencies. As the integration progresses, advertising customers will be able to take advantage of Internap added-value services, such as 24 x 7 x 365 network operations support.
VitalStream, Inc., a wholly owned subsidiary of VitalStream Holdings, Inc., is a global provider of integrated content delivery services that endeavors to enable businesses to broadcast digital media and communications to worldwide audiences via the Internet. The company provides complete solutions, including video and audio streaming, advertising placement, delivery, reporting and analysis, live event broadcasting, media asset management, integrated web hosting and consulting services, designed to seamlessly integrate with leading streaming media technologies. VitalStream engineered its content delivery network certified for quality delivery in the United States, Europe and Asia. VitalStream’s customer base includes many of the largest and fastest growing streamers of audio and video content, including Disney and Myspace.com. Notable new customers added during the second quarter of 2006 include Greyhound, the United Nations, Microsoft Prodigy, Buy.com, QuePasa, Home Depot and Gillette. VitalStreamâ€™s customer base includes Fortune 500 corporations, movie studios, news broadcasters, music companies and advertising agencies, including ABC Radio, CNET, and Disney.
Internap is an intelligent route control solution, developed to provide reliability, performance and security to the Internet, as well as a global integrated content delivery service, designed to enable businesses to stream digital media over the Internet. The company provides patented and patent-pending technologies that address the inherent weaknesses of the Internet, to enable enterprises to deploy business-critical applications such as e-commerce, VoIP, and audio/video across IP networks. The company provides additional solutions, including video and audio streaming, advertising placement, reporting and analysis, live event broadcasting, media asset management, integrated Web hosting and consulting services. Internap currently serves more than 3,000 customers throughout North America, Europe, Asia and Australia.
For more informatiom about VitalStream, please visit: www.vitalstream.com.
To learn more about Internap, please visit: www.internap.com.