Constant Contact(R) (www.constantcontact.com), the leading provider of Do-It-Yourself Email Marketing(R) for small and medium businesses and associations, today announced a milestone in its Reseller Program with the addition of its 1500th reseller. Since its inception in mid 2002, the Reseller Program has grown at a rate of sixty percent per year. Constant Contact estimates that more than six hundred resellers will join the program in 2005.
Constant Contact resellers in forty countries serve small businesses both locally and nationally. Local resellers include web developers, consultants, marketing and PR agencies, franchises and other service providers that serve customers in a highly personalized way.
CardCommunciations, an Ottawa, Canada based e-marketing agency, provides its clients with branded email newsletters and promotional mailings using Constant Contact as their email marketing platform. The company also uses Constant Contact to communicate with its own clients and attract new business.
“We have increased revenues, customer satisfaction and retention since we started wrapping our value-added services around Constant Contact.” said Carolyn Gardner, President, cardcommunications (www.cardcommunications.com). “Constant Contact is an essential tool for us and this has been a great relationship for me and CardCommunications.”
National resellers include software application vendors, hosting providers and associations. American booksellers, a not-for-profit organization serving independently owned bookstores, offers Constant Contact as a marketing tool to its members.
“American Booksellers members are very enthusiastic about Constant Contact,” said Len Vlahos, Director. “We’ve opened accounts for over 60 of our members since March of 2005. Our association members had been asking for an easy-to-use tool to help manage their email lists and campaigns. After doing “due diligence” on five other email marketing vendors, we chose Constant Contact based on price, ease-of-use, and reporting features.”
The Constant Contact Reseller Program provides the right platform, and the right marketing, training, resources and support to ensure reseller success. The program enables resellers to meet customers’ needs and generate new business by offering Constant Contact’s permission-based email marketing, plus value-added services based on the reseller’s own expertise. Resellers give customers direct access to Constant Contact, or develop customized email newsletters and promotions for clients and may offer services such as content creation and design, campaign management and reporting, and development of the clients’ visitor and customer email database.
Resellers also receive co-branded landing pages, a free Constant Contact account for marketing to their clients, access to Constant Contact’s Partner Extranet, program activity and revenue reporting, a share in monthly revenues generated when their clients sign up as Constant Contact users and more.
“Small and medium-sized businesses are the engine of the American economy,” said Alec Stern, vice president, strategic market development, Constant Contact. “And our resellers are an important channel for reaching this target market. Our goal is to help resellers succeed by sharing our expertise and providing the support they need, whether they provide Constant Contact as a self-service tool, or as a platform for their own services.”
More information about the program can be found at http://reseller.constantcontact.com/signup/.