Vancouver, British Columbia – (The Hosting News) – December 13, 2007 – Internet infrastructure and hosting solutions provider, PEER 1 Network Enterprises, Inc., has developed a new focused marketing campaign, featuring web hosting and technology customer stories, in a humorous manner.
Rajan Sodhi, Vice President of Marketing at PEER 1 noted, ”This campaign reflects the heart of PEER 1 and gets beyond the basics of products and services to tell the stories of the people that interact and make decisions about technology on a daily basis. We are talking about the complexities of web sites and online network technology in a down-to-earth, relevant and fun way that everyone can identify with.”
The ”We get IT” campaign highlights PEER 1’s contemporary outlook and awareness of the dynamics of the web hosting industry, designed to use social media tools, such as viral video pieces, to reach business and technology operators in all fields. The campaign also incorporates other aspects of marketing, including print and online advertising, marketing literature, event participation and website development. PEER 1’s viral marketing includes Growing Pains, a humorous video short series telling the story of a home business start-up that quickly grows out of control and overtakes the house with new employees, computers and servers. The first installment of Growing Pains began in October with additional segments in the works. Video customer stories are also a key part of the We get IT campaign. PEER 1 has taken a unique and personal approach to the testimonials, with a strong focus on the customer’s business, and following with information on PEER 1’s service and benefits to the company. Leading VoIP provider Vonage, free online dating site PlentyofFish.com, and interactive design agency Blast Radius are currently featured on PEER 1’s web site.
PEER 1 is an Internet infrastructure provider delivering scalable hosting solutions to facilitiate fast performing online presence, with 100% availability. Since its inception in 1999, the company has grown to include data centers and network points of presence in 17 major cities across North America and Europe, all connected by PEER 1’s world class Internet network. PEER 1 serves a variety of small and medium-sized businesses including emerging technology companies, hosting providers, online gaming providers, Internet phone (VoIP) companies, and professional services organizations. The company’s headquarters are in Vancouver, Canada and the stock is traded on the TSX Venture exchange under the symbol PIX.
For more information about Peer 1, please visit: www.peer1.com.