London, United Kingdom – (The Hosting News) – May 28, 2008 – British web hosting company, UK2.net, has undertaken to completely revamp its order process. As part of the project, UK2 has debuted the launch of a newly enhanced, instant domain look up tool.
Intended to modernise the way customers buy hosting products and services, the new domain look up tool allows customers to search for multiple domains, and make changes to their shopping basket, in a single browser window. It also uses Ajax technology for searching instantly – beginning the search as soon as you start typing. All of this means that if a customer wants to register multiple Domain Names and multiple types of TLD in a single order, they can do this in a fast and efficient way by using the new UK2 domain look up.
Ditlev Bredahl, CEO / MD of UK2.net noted, ”Our new domain look up tool and order process are the result of several weeks of hard week, so we are very pleased to announce the launch. UK2 is a very innovative company, always looking for ways to improve our services to customers, and looking at the significant amount of Domain Names registered each day we knew that making registration even easier would be a welcome development.”
Using expert input from the leading research company Marketing Experiments, once a Domain Name has been selected customers then enter a much simplified and more intuitive order process. The rationale behind the new order process was to follow the Marketing Experiments guidelines of removing friction and reducing anxiety, so customers are only asked for essential information. This new rationale also applies when ordering a UK2 Web Hosting package, where traditionally the order process involved several steps. Now, with UK2.net this order process takes just a few clicks, as customers first place the Web Hosting order and then decide on what domains they would like to use or buy afterwards.
The new look up tool means that customers can now secure their online identity, quickly and efficiently, without having to place multiple orders. UK2.net offer a range of the most popular Domain Names, starting from 2.99 pounds per year exc. VAT.
In April, UK-2 Group released its first quarter results, indicating the best ever, since the domain name registration highs of the early 2000’s.
In addition, the excellent growth seen by the company is in the higher revenue and profit areas of shared and dedicated hosting, not just domain names.
UK2.net has been a significant player in the British and European hosting markets since 1998, and is the founder brand of the UK-2 Group. UK2.net underwent a large organisational and strategic restructure in 2006, so to take advantage of the increase in popularity of hosting services and associated growth in the hosting market. The company has significantly increased customer numbers since then, and continues to challenge the other leading hosting brands.
Earlier this year, the company acquired clients from US host Stargate and midPhase Services Inc.’s Shared and Virtual Private Server businesses. UK-2 Group has been a significant player in the British and European hosting markets for many years, and recently underwent a large restructure, making important organizational changes in readiness for customer growth plans and challenging the bigger hosting brands. UK-2 is one of the largest domain registrars in the UK having registered over 1 million domain names.
UK-2 Group intends to continue operation of midPhase’s various brands, including: midPhase.com, ANHosting.com and Autica.com, due to its successful approach and market leadership to date. UK2 will not integrate midPhase into any existing UK-2 Group brand. This means there will be no impact on existing midPhase customers in terms of products, services, prices and support. UK-2 does not plan to migrate servers and has chosen to collocate the existing midPhase servers with SingleHop, Inc., a company owned and operated by Zak Boca and Dan Ushman.
UK-2 Group, a major player in the hosting industry since the late nineties, provides domain name registration and web hosting services to many customers through its family of hosting brands – UK2.net, US2.net, midPhase Services, AN Hosting, Autica and Resell.biz. The group operates its services out of several multi million pound data centres and are committed to providing reliable, secure and great value products and services underpinned with excellent support. UK2-Group is also a major shareholder in the merged Redbus Interhouse and Telecity Group, the leading European data centre provider.
To learn more about UK.Net, please visit: www.uk2.net.