The Pacific nation of Tuvalu owns dot-tv, a coveted name on the Internet, but islanders — who don’t even have TV — fret about being taken advantage of by ‘business-minded’ firms, Charles Hanley reports.
FUNAFUTI, Tuvalu – It took just a bit of alphabet and a jot of punctuation to pave this island’s lone road, to light the village lanes at night, to pay the rent on an office suite and a UN seat in far-off New York.
Ever since two little letters, “tv,” were plucked from the alphabet soup of the Internet and assigned to tiny Tuvalu, its 9,000 Pacific islanders have been making the most of it.
Or have they?
Television stations, networks and others with video-heavy websites have been buying the right to use the island nation’s “dot-tv” Internet domain, says Bart MacKay of California-based VeriSign Inc., which sells the Tuvaluans’ cyber-identity to distributors.
“When we speak with our customers and ask what domain extensions they would like to sell, dot-tv is at the top of their list,” he says.
But the Tuvaluan government may not be getting top dollar for its lucky draw in the World Wide Web lottery, some islanders are grumbling.
“What do you call it, ‘ripped off’?” politician Apisai Ielemia asks a visiting reporter. “We should not be ripped off by these business-minded companies.”
The Tuvaluans themselves are decidedly not business-minded. Traditional, remote, living on a scattering of sunny atolls midway between Hawaii and Australia, their chief exports are coconut oil and postage stamps. Co-operatives or the government run almost everything, from the ramshackle markets to the radio station. (The land of dot-tv, ironically, has no television.)
Tuvaluans also have been too trusting in the past. In 1979, for example, a year after the colony gained independence from Britain, an American “real estate” scammer swindled it out of half its $1-million U.S. reserves.
By 1998, when a Canadian entrepreneur dropped in to regale them with tales of riches awaiting via the Internet, they consulted U.S. lawyers.
The Geneva-based International Organization of Standards, assigning country-code, “top-level domain” names on the Internet, had bestowed dot-tv on Tuvalu, just as it had dealt dot-jp to Japan and dot-fr to France. The Tuvaluans owned that Web address, and could license it for non-Tuvaluans to use.
With no real marketing plan, the Canadian deal foundered, however, and Tuvalu reached another deal, with a California company, in 2000. Two years later, that company sold the new dot-tv Corp. to VeriSign, the powerful outfit that maintains registries for “dot-com” and “dot-net,” the most important Internet suffixes.
Along the way, the Tuvaluan government collected more than $20 million in lump-sum payments, from dot-tv Corp. stock sales and other windfalls, and dot-tv collected tens of thousands of registrants — from Major League Baseball’s mlb.tv, which streams video of games, to a site called farm.tv, which offers videos of farms for sale.
The revenue — about twice as much as Tuvalu’s previous annual gross domestic product — allowed the islanders to tar the road that runs the length of slender, sandy, 12-kilometre-long Funafuti; to install road lights; to pay the $50,000 admission fee to the United Nations, among other things.