San Francisco, California – (The Hosting News) – March 21, 2006 – Network podcasting company, Podshow, Inc., will sponsor the first network-wide podcast with doman registrar, GoDaddy.com’s coordinated web, audio and video
Produced by GoDaddy.com, the endeavor will include more than 50 original audio and
video host endorsements from PodShow Podcast Network’s most popular shows.
According to Podshow, the scale and coordination of this marketing campaign represents a media first
and is the debut program for PodShow’s Advertising 2.0 initiative.
Ron Bloom, Co-Founder and CEO of PodShow, Inc. commented, ”We believe we have done something with podcasters that hasn’t been done in the history of advertising in any media, a coordinated campaign involving multiple show hosts in multiple genres — each in their own voice — simultaneously endorsing one brand while integrating the offer directly into the networks’ signup. This campaign clearly demonstrates the power of one brand, many voices — the heart of Advertising 2.0. GoDaddy.com is an ideal sponsor for this initiative; they understand the power of this medium and they are the right brand, with the right message at the right time.” PodShow executives are reporting overwhelming interest from marketers seeking to take advantage of the Advertising 2.0 initiatives across the PodShow Podcast Network and beyond.
Bob Parsons, CEO and Founder of GoDaddy.com added, ”Independent podcasting is an explosive growth area in new media and GoDaddy.com is proud to be an innovator in this space. We’ve worked with PodShow to unveil the power of many voices discussing one brand via podcasts — this type of marketing across user-generated content networks is the future of brand marketing.”
The simple availability of MP3 players, laptops and in-home devices has created the potential for the largest media network on the planet and PodShow delivers the best in podcasting across that network. In the last 18 months, podcasting has emerged as the single most important media innovation since the birth of the web, with an audience of millions generating hundreds of millions of downloads. In turn, the explosion of user-generated content has created an audience-driven demand for better advertising — what PodShow CEO Ron Bloom refers to as Advertising 2.0. Industry analysts estimate the U.S. podcast audience will exceed 50M inside of ten years, enabling this medium to gain an increasing share of the combined domestic interactive and broadcast advertising budgets, currently exceeding $30B annually.
To learn more about Podshow, Inc., please visit: www.podshow.com.
To learn more about GoDaddy.com, please visit: www.godaddy.com.