Woburn, Massachusetts – (via THE
HOSTING NEWS) – August 15, 2005 – Demandware, Inc., a leader in on-demand
ecommerce solutions, today announced that Ansel Adams Gallery has selected Demandware’s
on-demand ecommerce platform to enhance and scale its online gallery and store.
Ansel Adams Gallery will go live on Demandware eCommerce in October of this
year, just in time for the busy online holiday shopping season.
Ansel Adams Gallery selected Demandware eCommerce because it was the most feature-rich
solution on the market that also allowed the company to maintain the current
design of the site. By enabling new revenue-generating capabilities, such as
enhanced search and cross-sell promotions, the gallery’s partnership with Demandware
is anticipated to help dramatically improve conversion rates and increase the
average order size online. In addition, Demandware’s continuous software and
feature upgrades appealed to Ansel Adams Gallery as it ensures the site will
provide the best user experience possible as new features are added to the platform.
Matthew Adams, President of Ansel Adams Gallery explained the decision, ”Demandware
eCommerce is the only true, customizable on-demand platform that fit our business
needs today while also demonstrating the ability to scale with us over the next
three to five years. The Internet gives us a platform from which we can reach
customers worldwide, and a rich, well-organized, functioning site is key to
imparting the trust we have built up over 100 years of doing business in Yosemite
National Park. We anticipate that we can double our conversion rate this year,
resulting in more than 50% of the total revenue of the gallery coming from this
increasingly important sales channel. We’re delighted to be able to present
the great work of America’s best-known photographer online in a way that reflects
the quality and integrity of the art, just like you’d discover by visiting the
Despite customers’ praise for the current site design of AnselAdams.com, which
was designed to marry the artistic elements of the products to a technical sales
channel, the previous ecommerce platform had limited functionality, which hampered
the organization’s ability to maximize revenue from this important selling channel.
Once it was determined that the rigid nature of the underlying technology infrastructure
prevented easy customization to address these challenges, Ansel Adams Gallery
conducted a review of the latest ecommerce platforms on the market. With the
help of its IT services firm, Lincoln Peak (www.lincolnpeak.com),
the choice of Demandware proved to be an easy one, as the platform’s continuous
feature upgrades ensured the gallery’s investment would benefit the organization
for many years.
”Demandware provides the latest features and functionality to its customers,
as they become available, while also enabling Ansel Adams Gallery to control
merchandising on a daily basis,” said Rob Rosen, partner at Lincoln Peak.
”This will be an important ecommerce initiative, as we marry the latest
Internet technologies and features available through Demandware’s platform with
the classic photographs and works of Ansel Adams. We look forward to the partnership
with both organizations as we enhance this wonderful online gallery and store.”
Stephan Schambach, President and CEO of Demandware added, ”AnselAdams.com
is a perfect example of a growing online business that can benefit from an on-demand
ecommerce platform. By having access to the latest revenue-generating features
of our platform, the Gallery can maximize the online experience for each of
its customers. Combined with the ‘pay-as-you-go’ pricing and guaranteed scalability
associated with the on-demand approach, the Gallery is mitigating the risk and
expense of this strategic initiative today, while successfully preparing for
For additional information on Ansel Adams and his work, or to purchase a variety
of products and original photographs, please visit: www.anseladams.com.
For more information about Demandware, please visit: www.demandware.com.