Ecommerce Software StoreSense Expands Reach to Meet E-Business Opportuni

Kurant Corporation, leaders in providing e-business software for small and medium-sized businesses (SMB), today announced StoreSense 5.8, an enriched version of its award-winning e-business platform. With a host of powerful new features including e-mail marketing, enhanced transaction security, seamless eBay functionality, and multiple shipping options, StoreSense 5.8 provides merchants with the most comprehensive, easy-to-use e-business arsenal available for implementing and managing a competitive e-business.

"StoreSense 5.8 marks an evolutionary milestone in the progression of e-business tools for small businesses," said Curtis Pierce, president and CEO of Kurant. "Never before have merchants had the opportunity to so easily develop an e-business solution from the ground up that can rival the capability of many of the largest e-tailers in the country. Merchants can also rest assured that with all the newly added functionality, StoreSense 5.8 continues to be the most cost effective solution available today."

StoreSense 5.8 integrates permission-based e-mail marketing capabilities from Constant Contact, a leading provider of advanced e-mail marketing service for small businesses and associations. As a result, StoreSense 5.8 merchants have the ability to effectively reach new users and solidify relationships with existing customers. This new functionality provides merchants with an easy and affordable way to develop and implement highly effective e-mail campaigns. Merchants are provided with the tools to create and manage e-mail lists, newsletters, announcements and promotions, as well as track e-mail campaign results. According to DoubleClick's Fourth Annual Consumer e-mail study(1), almost half of all people who have signed up for e-mail communication make purchases as a result of receiving the merchant's solicitation.

StoreSense 5.8 also provides merchants with added credit card transaction security through its relationship with CyberSource. StoreSense now offers its merchants a convenient, hassle-free payer authentication service that provides online payment guarantees through the Verified by Visa and MasterCard SecureCode programs, plus optional additional fraud screen protection for non-Visa and MasterCard transactions. These card programs verify the cardholder's identity directly with the card issuer in real-time to increase payment security and reduce the risk of fraud.

StoreSense 5.8 also features improved eBay functionality. Targeted toward power sellers, this updated integration allows merchants to upload products to eBay in bulk, whereas merchants were previously required to post products one at a time. This improved process allows merchants to better manage their business, saving hours of time for those selling large quantities of products through eBay.

Adding to StoreSense's existing integrations with shipping options FedEx, UPS and CanadaPost, StoreSense 5.8 merchants can utilize the United States Postal Service. This new integration can be used by North American merchants to obtain real-time rate requests, print labels and track shipments.

Offered on a cost-effective monthly subscription basis, StoreSense 5.8 will be available starting mid-January from Kurant's reseller partners throughout the U.S., Canada and the world. To pick a reseller right for you, please go to www.StoreSense.com.