Memphis, Tenn.–(BUSINESS WIRE)–July 1, 2005–Elvis Presley Enterprises (EPE)
announced today it has signed the nation’s leading ecommerce provider, eFashion
Solutions, LLC, to manage the global web-retailing for officially licensed and
trademarked Elvis products. eFashion Solutions, LLC will be responsible for the
worldwide web-marketing and web-retailing for web, catalogue and fan club sales
for all merchandise that bears the Elvis trademark, likeness and image of Elvis.
“The business of internet retail is already a considerable aspect of our highly
successful website, elvis.com,” stated Carol Butler, Director of Worldwide Licensing
for EPE. “After considerable searching, we are convinced that the eFashion Solutions
team can help take us to the next level, particularly internationally.”
Over the next 18 months, eFashion Solutions, LLC plans to enhance the business
by leveraging their international platform, including accepting foreign currency
and providing faster and less expensive shipping to Elvis aficionados and fans
from over 120 countries.
eFashion Solutions, LLC (www.efashionsolutions.com)
is a turn key eCommerce service provider which has been successful in creating
profitable flagship web-stores for global consumers for the hottest celebrities
of the day including Jennifer Lopez, Eminem, Russell Simmons, Kimora Lee Simmons,
JayZ and Damon Dash, Rapper Nelly and others. Launching 5 1/2 years ago with $3,000
and an idea, the husband and wife team of Edward Foy, Jr. and Jennifer Silano-Foy
now employ over 100 in their Secaucus, NJ-based 71,000 sq. ft. warehouse/call
center/design facility with revenues reaching $30M in 2004 with additional growth
expected in 2005.
“eFashion Solutions, LLC will assist EPE in continuing and expanding the legacy
of Elvis Presley,” stated Edward Foy, Jr. CEO. “Our team believes foremost in
high profit margin through leveraging brand integrity. And, although he passed
away 28 years ago, Elvis continues to be the most recognized image in American
pop culture and beloved around the world. The demographics of his fans are growing
younger, so it makes sense for EPE to expand their business with a young organization
with hip clients such as ours.”
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in
Los Angeles. In addition to Graceland and its related attractions in Memphis,
including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing
program, merchandising, music publishing, and television, film, video and internet
projects. For more information on EPE and Graceland, visit www.Elvis.com.
EPE is a wholly owned subsidiary of CKX, Inc., a publicly traded company listed
on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.