Minneapolis–(BUSINESS WIRE)–July 25, 2005–Fireclick, Inc., a leading provider
of Web analytics solutions, today announced the launch of a public version of
its Fireclick Index, a detailed report card for benchmarking online businesses.
Located at http://index.fireclick.com,
Fireclick’s public index is available free of charge to companies interested
in comparing their e-commerce site performances to hundreds of other online
businesses from the fashion and apparel, electronics, catalog, specialty, and
outdoor and sports markets. Objective comparisons can be made based on select
business verticals, and marketing and e-commerce site metrics. A wholly owned
subsidiary of Digital River, Fireclick is the first among Web analytics providers
to launch a public index of this kind.
”We believe the Fireclick Index is among the richest and most robust benchmarking
tools on the market today,” said Ram Srinivasan, Digital River’s vice president
of analytics and general manager of Fireclick. ”By making a modified version
of our full index available for use in a public forum, online businesses can
go in and not only test drive it, but also gather meaningful data about their
e-commerce sites and observe industry trends on a daily basis. They can use
this report card format to quickly evaluate how their online stores are performing
and then determine if and when to shift their strategies to increase site effectiveness.”
Using Fireclick’s public index, online businesses can easily compare their
sites to the hundreds of sites in the index, to sites in their industry, or
to sites in select verticals outside their industry. They also can evaluate
their sites’ performances based on a variety of e-commerce site metrics, including
average order size, first time and repeat customer conversion rates, cart abandonment
rates and average session length. The tool also provides benchmarking information
for search engine, e-mail and affiliate marketing. The data available through
Fireclick’s public index represents a subset of the information accessible to
clients who purchase Fireclick’s full index.
Originally released in 2003, the full version of the Fireclick Index includes
an even richer feature set and more exhaustive, statistical measures. The full
index gives companies a more complete picture of how well their online businesses
are operating by enabling them to measure their performance against more than
30 key metrics – from traffic and revenue to site performance and campaign effectiveness.
These metrics are tracked across more than eight different industry segments
and compiled from the live statistics of participating Fireclick clients. The
data is treated anonymously, and participation is voluntary.
”The industry benchmarks available through the Fireclick Index help us
drive our traffic, sales and conversion rate goals every quarter,” said
Brendon Perero, CTO and director of Internet operations of NutriSystem, Inc.
”As marketing costs continue to rise, it is becoming increasingly important
to do regular reality checks with the Fireclick Index and evaluate the conversion
rates and return-on-investment other peers are achieving with their e-mail,
keyword and affiliate programs. We use this data to adjust our programs accordingly.”
Founded in 1972, NutriSystem is a leading provider of weight management products
About Fireclick, Inc.
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive
Web analytics solution that offers online businesses real-time, actionable information
about their customers. The sophisticated data delivered by the application service
can be used to improve operating results, create a better user experience, and
increase site traffic, revenues and profits. For more information, visit www.fireclick.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages
online businesses for more than 40,000 software publishers, manufacturers, distributors
and online retailers. Its multi-channel e-commerce solution, which supports
both direct and indirect sales, is designed to help companies of all sizes maximize
online revenues as well as reduce the costs and risks of running an e-commerce
operation. The company’s comprehensive platform offers site development and
hosting, order management, fraud prevention, export controls, tax management,
physical and digital product fulfillment, multi-lingual customer service, advanced
reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices
in major U.S. and European cities. For more details about Digital River, visit
the corporate Web site at www.digitalriver.com
or call 952-253-1234.