The Go Daddy Group, Inc.,
parent company of GoDaddy.com, the No. 1 registrar of domain names, announced
today that it has hired The Ad Store to create its advertising campaign for
the media venues of television, print and radio.
“As Go Daddy continues to make substantial gains in popularity among
domain registrars, we recognized that now is the time to begin a broader
awareness generating campaign,” said Bob Parsons, president and founder of Go
Daddy, recently ranked the fastest growing technology company (# 8 overall) on
the Inc. 500 List of America’s Fastest Growing Privately Held Companies.
“We chose The Ad Store because it is one of those rare agencies whose
final creative output delivers measurable results for their clients,” added
Parsons. “We were attracted by their work for JetBlue Airways and mike’s hard
lemonade, and impressed by their ability and enthusiasm.”
The Ad Store was founded in 1993 by Paul Capelli, who believed there was a
better way to provide advertising services. The Ad Store has committed itself
to eliminating the waste that typically accompanies client/agency advertising
relationships while at the same time, providing effective communications
solutions not typically found in smaller agencies. “The only asset big
advertising agencies have over us is just that — bigness,” said Capelli.
“We create work that delivers real results in a short period of time without
layers of bureaucracy. And we have more fun getting there.”
“We’re excited about working with Go Daddy,” added Cappelli. “It’s a
great, entrepreneurial company whose business demands agility and response,
and we love those kinds of challenges.”