Atlanta, Georgia – (The Hosting News) – September 23, 2008 – Financial institution web hosting and design technology solutions firm, Goldleaf Financial Solutions, Inc., has been selected by Renasant Bank, to implement its web design and hosting solution services, based in Tupelo, Mississippi.
According to the bank, since going live in May, web traffic has more than doubled, going from approximately 8,000 page views per day to upwards of 20,000. When Stratton Huggins, marketing communications manager of Renasant, assessed the bank’s marketing strategy, he focused on tightening the cohesiveness of the brand across all channels of the enterprise as one of the bank’s highest priorities. The web site did not originally successfully tie into the bank’s overall brand. The initial drivers for updating the site were to incorporate the new look and feel of the bank’s brand marketing campaign. It was also paramount to ensure the site could easily communicate the features and benefits of the various products and services offered by the bank. Huggins also wanted to develop the site as an internal reference point that employees could use to increase their knowledge to identify cross-selling opportunities, as well as make the site more interactive and intuitive to navigate. The bank was also looking to the future, as Renasant has plans to use the site to enable online account opening in late 2008.
Mr. Huggins explained, ”When Renasant put out the RFP for the new site, we narrowed it down to a field of four vendors. We developed a full committee that reviewed all of the proposals, and ultimately, Goldleaf stood out for several reasons. Most compelling was Goldleaf’s experience in Web site development and their specific work with financial institutions. While other vendors dabbled in other industries, Goldleaf’s domain knowledge was a huge advantage they understand banking regulations, compliance issues and the need for the highest levels of security. Their solution was superior and had numerous differentiators that made them an obvious fit.”
The c ompany’s customer care team was cited as a key differentiator. Having an account representative specifically dedicated to Renasant was an advantage. In addition, the solution offered a content management system that could be altered in real-time at the bank’s convenience. The a la carte services, including enhanced security modules, were also attractive to the bank because they provide the highest level of security, enabling Renasant to fully protect the integrity of their customer data. Huggins credits promoting the site through marketing emails, advertising campaigns and promotional merchandise with driving traffic to the site, which now features flash ads, to cross sell bank services. The site also gives the bank the ability to promote its Internet banking and online bill pay solutions.
Todd Shiver, EVP at Goldleaf added, ”Bank customers today want convenience whether visiting a branch or going to their bank’s web site, they want banking to be simple and easy. Renasant Bank is incredibly strategic in their vision. From the site design to security, the bank has ensured they are delivering the most comprehensive, secure place for customers to view products and services, and in the near future, open accounts online. In today’s environment, anything that simplifies the deposit acquisition process is critical, and our domain expertise has made Goldleaf a clear leader in Web site design and hosting for hundreds of institutions across the country.”
Goldleaf Financial Solutions, Inc., offers a strategic suite of integrated technology and payment processing solutions to financial institutions. Goldleaf’s products and services enable financial institutions to succeed in today’s competitive market, solidify their trusted financial relationships, expand their presence and improve profitability through the efficient use of technology. Goldleaf works with clients across six continents.
To learn more about Goldleaf Financial Solutions, please visit: www.goldleaf.com.