Mountain View, California – (The Hosting News) – March 19, 2009 –
Search engine, Google, has launched a new skills qualification program. The Google Analytics Individual Qualification (IQ) is designed to allow individuals to demonstrate proficiency in Google Analytics.
Rob Norman, Director of Interactive at WPP agency GroupM Worldwide remarked, ”Google is an important partner to both GroupM and its clients. Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.”
Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.
While Google Analytics is easy to use for beginners, it’s most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.
There is also recognition among industry analysts of the need for more individual analytics certification. For example, in a September 8, 2008 report from Forrester Research titled, Sourcing Analytics Help, successful businesses View Web analytics as a greenfield opportunity to propel their organizations forward. Although external consultants can feed new ideas and facilitate growth, ongoing improvement is only possible if internal staff members lead the charge and champion efforts from within.
The Google Analytics IQ online course and a link to the Google Analytics IQ test can be found at ConversionUniversity.com.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
To learn more about the Google Analytics program, please visit:
For more information Google, please visit: www.google.com.