Mountain View, California – (The Hosting News) – May 15, 2007 – Search engine, Google, has developed a new version of its web analytics solution, including more features, designed to facilitate easier usage. The revamped Google Analytics, was unveiled at the EMetrics Summit taking place in San Francisco.
Google Analytics is a free enterprise-class solution, designed to enable executives, marketers and website owners to understand how users interact with their website and help increase online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible. To learn more about the instructional video for tips on using the new version, please visit: www.google.com/analytics/video.
Aaron Foreman, Head of Digital Media at Geffen Records remarked, ”At Geffen Records, we use Google Analytics to determine what website content is most valuable to music fans so we can craft the most effective marketing strategies.”
In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.
Lee Hammond, Director of Digital Technology at Geffen Records added, ”As an early adopter of the new version of Google Analytics, we are impressed with the richness of the data and its ease of use that provides us with the most important information immediately.”
According to the company, with the new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries.
Paul Muret, Engineering Director at Google offered, ”At Google, we’re focused on building powerful tools to help advertisers measure the effectiveness of their marketing dollars and optimize their business. The new version of Google Analytics will give advertisers and site owners greater insight into their customers’ needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers.”
Other Google Analytics Features Include:
- Email reports and improved clarity of graphs allow users to explore and discover new insights
- Customizable dashboards ensure the right data gets to the right people at the right time
- Plain language descriptions of the data allow users to take action to improve their web site
The Google Analytics service is integrated with Google AdWords. Starting today, new users who sign up will get immediate access to the new version. Also starting today, the new version of Google Analytics will be rolled out automatically to existing users over the coming weeks. Current users will still be able to access the previous version as well as the new version for a minimum of 30 days in order to ensure a smooth transition. All historical data will be available in the new version.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
To learn more about Google Analytics, please visit: www.google.com/analytics.
For more information about the Google Analytics blog, please visit: http://analytics.blogspot.com.
To learn more about Google, please visit: www.google.com.