Chicago, Illinois – (The Hosting News) – May 10, 2006 –
A live web seminar to educate small businesses on how to boost their sales through search engine marketing is being offered by web hosting company, Hostway Corp. on Tuesday, May 23, 2006, at 10:30 a.m./CDT.
This Webinar will explore the current and future trends in search engine marketing and present a few lost cost, highly effective options that business owners have to create an effective online marketing presence, featuring expert panelists from Google.
”How Search Engine Marketing can Boost Small Business’ Revenue” will feature information on:
— Growth of local online advertising and how it affects small businesses
— Once business is online, how does it get noticed?
— Importance of having a presence on search engines
— A step-by-step guide on how to use SEM to drive traffic
— Common search marketing mistakes to avoid
John Lee, Vice President of Global Marketing and General Manager of Hostway commented, ”The simple fact is that search engines have become consumers’ starting point for researching products and services. If small businesses don’t have a presence on the major search engines, they’re missing a great opportunity to connect with customers at the exact moment they are looking for what these small businesses sell. The expert panelists for this Webinar will provide useful tips outlining how small businesses can effectively market their business online to ensure it doesn’t get left behind.”
Kerrie Lenhart, Google Online Operations Product Specialist, and Sandra Liu, Associate Product Marketing Manager at Google, will discuss major trends shaping search engine marketing today and practical tips for small businesses.
Drew Mitchell, Marketing Services Manager at Hostway, will touch upon the growth in local online advertising and present a quick and easy option for marketing a business online.
Mr. Mitchell commented, ”Nearly 1 billion searches were made for local businesses in 2005, with 45% of those searches made with the intent to purchase. Small businesses cannot afford to ignore these statistics, which is why Hostway offers a simple and affordable option that any sized business can use to create an effective online presence.”
Hostway Corporation provides web hosting services with eight locations in the US, Canada, the UK, the Netherlands, Germany, Korea, and Australia with managed hosting services, shared plans, and complete dedicated server and VPS solutions to over 350,000 customers worldwide.
To learn more about the Webinar, please visit: www.hostway.com/webinar/sem.html.
For more information about Hostway, please visit: www.hostway.com.