Mountain View, California – (The Hosting News) – November 15, 2005 – Google Inc. has announced that its hosted web analytics service, Google Analytics, which previously cost up to $495 – is now being offered for free. Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and websites.
Google Analytics is a tool to assist businesses in determining which keywords attract the most visitors, which email campaigns create more customers, and how to design web pages to hold people’s attention.
Paul Muret, Google Engineering Director, stated, ”We want to give all online marketers and publishers access to powerful web analytics to help them better understand what their customers want. With this knowledge, businesses can create more accurate advertising and build better websites. By making this powerful service free, we aim to give all websites – large and small – the tools they need to better serve their customers, make more money, and improve the web experience for everyone.”
Google Analytics is designed to enhance most aspects of online marketing – from selecting and bidding on effective keywords, to determining the most relevant offers in email campaigns, to optimizing website design. By acting on this information, businesses of all sizes can attract more visitors, convert more prospects to customers, and improve the overall return on their marketing investment. Google Analytics is simple enough for businesses new to web analytics to get started quickly, and sophisticated enough for the most advanced online marketers.
In addition to being free, Google Analytics includes:
- Integration with Google AdWords, and works with any online ad network: Users of Google AdWords can access web analytics from a new interface within their AdWords account. Google Analytics automatically tags keyword destination URLs (which saves time and reduces the potential for errors), and imports cost data for ROI reports (for fast set-up and ease-of-use). Google Analytics is also able to track the results of any online marketing campaign, including banner ads, referral links, email newsletters, and organic and paid search.
- New reporting dashboards: Google Analytics executive summary reports for the three most common decision makers â€“ executive, marketer, webmaster â€“ will ease access to crucial information across departments.
- Global reach: Immediately available in 16 international languages: UK English, French, Italian, German, Spanish, Dutch, Japanese, Korean, Simplified Chinese, Traditional Chinese, Portuguese, Danish, Finnish, Norwegian, Swedish, and Russian.
Google Analytics runs on the same computing infrastructure that powers Google.com so it can support the traffic demands of any site, from those with a few visitors a week to hundreds of millions. Google Analytics is already used by many of the top properties on the web, including dozens of Fortune 500 companies. Businesses such as The Financial Times, National Semiconductor, Ritz Interactive, Agency.com and Deckers Outdoor Corporation use Google Analytics to improve the user experience and marketing effectiveness of their websites.
Jeff Saville, Marketing Manager at Deckers Outdoor Corp. commented on the new developments, ”Much like it did with web search – Google is making web analytics simpler and more accessible for millions of sites on the web. With the new features, and the fact it is free, Google Analytics will give us a much clearer view of how we’re serving our customers, and the information we need to make it better.”
Google Analytics is available immediately at no charge to existing customers of Urchin from Google, as well as all new customers. Free online support is also available. Businesses can obtain customization or advanced integration from Google representatives and select Google service partners.
For further information about Google Analytics, please visit: www.google.com/analytics.