Mountain View, California – (The Hosting News) – August 4, 2009 – Search engine, Google, recently held its second Google Online Marketing Challenge – a global university competition, launched last year, that gives undergraduate and post-graduate students hands-on exposure to online marketing.
Working with their professors, teams received the equivalent of US$200 to spend on Google AdWords advertising, then worked with a local business to devise an effective online marketing campaign. Teams were given three weeks to mastermind the strategy before submitting a campaign report to an international judging panel of professors.
This year’s Challenge was bigger and better in every way â€” more teams, more students, more universities and a significant improvement in the quality of campaigns and reports. Google reports that 2,187 teams took part from across 57 countries, representing a 36% increase in participation from last year. The Challenge continues to develop as one of the worldâ€™s biggest university competitions.
Global winners come from Deakin University, Australia and were taught by Chia Yao Lee andÂ Bardo Fraunholz. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien worked with a local kids play center, www.littletigrrs.com.au, to create a well-crafted campaign that highly impressed the judges.
Andrew Kiddm, Team spokesman, remarked, ”After discussions with the business owners, we decided we needed to conduct three separate campaigns. One would promote the play center to customers outside a 10 kilometre geographic radius, another would attract more mothers’ groups to the center, and the third one would attract more party and group event bookings. Visitors to their website more than doubled compared with the same period last year. We knew we had developed a strong campaign – but to win the global competition is outstanding.”
The team and their professor are off to Mountain View, California for a tour of the Googleplex. To help in their ongoing studies, each team member will also receive an Apple MacBook Pro.
There were also three regional winners: for the Americas, the winning team comes from James Madison University in the U.S., while a team from the Warsaw School of Economics in Poland won for Europe, the Middle East and Africa. In the Asia Pacific region, the winners come from the International College of Management in Sydney, Australia.
Google developed the Challenge to benefit everyone involved and is delighted that thousands of small businesses around the world have seen their online presence improved in just three weeks. Professors have indicated that the Challenge has allowed them to deliver a unique, practical teaching and learning exercise. For those students that took part, Google hopes they have developed some useful online marketing skills which they can use when they graduate and enter the workforce.
With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
For more information Google, please visit: www.google.com.