Flexible Infrastructure Lets Hallmark Focus on Core Business and Manage Spikes
in Holiday Demand
KANSAS CITY, MO
and ARMONK, NY — Dec 19, 2003 — Hallmark has selected IBM to build an on
demand technology infrastructure that will allow the company to accommodate
seasonal surges in customer demand — like the year-end holiday rush — while
As part of the
agreement, IBM will create, host and manage Hallmark’s consumer web site. IBM
will optimize transaction capabilities for the company’s online sales and deploy
leading-edge technology that continuously monitors performance to prevent
significant transaction spikes for our online business, especially around major
holidays,” said Jeff Gragg, I/T solution delivery director, Hallmark. “This
agreement will provide access to improved technology through IBM without having
to make heavy capital investments.”
Hallmark chose IBM
for its ability to offer flexible costs, along with an innovative IT usage model
that allows the company to pay only for the computing capacity it uses. IBM’s
Business Consulting Services rewrote Hallmark’s web applications, which now run
on IBM’s WebSphere and DB2 middleware and pSeries servers.
“By selecting IBM’s
on demand services, Hallmark is taking advantage of flexible, scalable and
resilient technology that can benefit its customers,” said Jim Corgel, general
manager, e-business Hosting Services, IBM Global Services. “The bottom line is
that IBM is taking care of Hallmark’s IT requirements, so they can focus on
their core business, that’s what we’re all about.”
Terms of the
agreement were not disclosed.
Kansas City-based Hallmark is known throughout the world for its
greeting cards, related personal expression products, and television’s most
honored and enduring dramatic series, the Hallmark Hall of Fame. The company’s
Hallmark Entertainment, Inc. subsidiary is the world’s leading producer of
movies and miniseries for television; its Binney & Smith subsidiary, maker
of CrayolaÃƒâ€šÃ‚Â® crayons and markers, is the leading producer of art materials for
children and students. Through licensing leadership and joint ventures, Hallmark
continues to expand its product formats and distribution avenues. The company
publishes products in more than 30 languages and distributes them in more than
100 countries through a multi-national strategy. In 2002, Hallmark reported
consolidated net revenues of $4.2 billion.
About IBM Global
IBM Global Services is the world’s largest information technology
services and consulting provider, generating over $36 billion in 2002.
Approximately 180,000 professionals serve customers in over 160 countries,
providing the entire spectrum of customers’ e-business needs — from the
business transformation and industry expertise of IBM Business Consulting
Services to hosting, infrastructure, technology design and training services.
IBM Global Services delivers integrated, flexible and resilient processes —
across companies and through business partners — that enable customers to
maximize the opportunities of an on-demand business environment.