Santa Clara, California – (The Hosting News) – November 9, 2006 –
ISPCON continues to roll along in Santa Clara this week. Day two of the conference featured a great keynote panel, an unusual protest, and more popularity for hosting companies on the exhibit floor.
One highlight of Wednesday’s events at ISPCON was the keynote panel entitled, ”Who Do You Want to be When You Grow Up? Four providers You Wish You Were (and how to get there)”. Moderator Paul Stapleton, Managing Director with DH Capital, engaged his four panelists in a wide ranging discussion covering topics such as how to market a company successfully, where to spend extra money, how to create shareholder value, and how to compete in very competitive markets.
The four panelists participating were: Rich Bader, President and CEO, EasyStreet Online Services – Jonathon Snyder, President and CEO, KeyOn Communications – Dan Hoffman, President and CEO, M5 Networks Inc. – and Dane Jasper, CEO, Sonic.net. Here are a few comments gleaned from the discussions:
Regarding how to ”Go to Market” (market your goods and services effectively):
”We use Google AdWords…and take very good care of our customers.” – Dane Jasper
”We are guerilla in our approach. We use agents and reseller…we get very local…customers are the best sales force.”- Jonathon Snyder
”Reaching key technology publications through public relations is very cost effective.” – Dan Hoffman
”We use consultants, partners, and sponsored educational events.” – Rich Bader
After the keynote panel, a crowd began to gather in the central atrium of the convention center. The group moved outside in front of the convention and began a protest. Signs reading ”No more dropping revenues” and ”Web hosts demand change” were displayed by the group. The organizer of the protest who identified himself as Rich W. Hosting, explained the protest’s purpose this way: ”We are protesting the disastrous decline of hosting revenue and the ignorance of a few people about how exchange hosting in the future. We passionately believe that no web host should be left behind.” The organizer referenced the URL, www.nowebhostleftbehind.org.
The exhibit hall remained active throughout the afternoon. Here’s what two of the exhibitors had to say:
”This is a good opportunity to put faces to names and get together with people that we’ve worked with virtually – but not yet met face-to-face. The panels have been excellent – informative and educational.” – Neil Heurer, Chief Technical Officer, HostMySite.com.
”Overall we’re glad to have a presence here. It’s nice to see a wide range of services represented within the ISP industry. This enables companies to consider services and business prospects that they may not have, otherwise.” – Lisa Coleman, Marketing Manager, Intermedia.NET.
The ISPCON event features ISPs, web hosts, MSPs, ASPs, WISPs, ITSPs, CLECs, developers, technologists, entrepreneurs, VCs and press, gathering to experience the industry’s newest Internet services, applications, strategies and technologies. Exhibits highlight the very best of VoIP and IP-PBXs, web hosting and Web 2.0, AJAX email, collaboration, security and e-commerce tools, SaaS, managed services, municipal broadband and mesh networks, datacenters, open source solutions, blade, virtualization, utility and grid computing platforms and leading-edge content and connectivity systems from unlicensed wireless, WiMAX and DSL to metro Ethernet, CDNs, IP video, and other innovations.
To learn more about ISPCON please visit: www.ispcon.com.