Vancouver, B.C. – (The Hosting News) – August 12, 2009 – HostingCon 2009 recently featured a break-out presentation on the first day of the event, with Founder and President of eBridge Marketing Solutions, Hartland Ross, discussing ways that hosting companies can make their marketing more effective.
Mr. Ross explained, ”These are people who are always searching for new ideas and could benefit from more sophisticated marketing techniques specific to the hosting industry. What I’m presenting will give them an understandable, useful capsule of some critical marketing techniques that they can start using right away. These are the things we help our clients with every day.”
The presentation – Step by Step Ways to Increase your Sales and Decrease Costs – covered such key topics as:
- Defining and reaching your target market
- How to position yourself with respect to your target market and your competition
- How to create a marketing matrix of different media to give your message maximum exposure to the right people
- The importance of tracking results
- Easy, inexpensive ways to build customer loyalty
- Practical tips for decreasing costs and increasing sales
The session will be followed by a Q and A session, and Mr. Ross will arrange to email copies of his presentation, on request, following HostingCon, which runs August 10 – 12 in Washington, DC.
Kevin Gold, Conference Chair of HostingCon 2009 noted, ”Mr. Ross is a highly regarded professional in online marketing. I am pleased to have him participate in our marketing track and to share what he knows with our attendees.”
Hartland Ross is an online marketing strategist, entrepreneur, and founder and president of eBridge Marketing Solutions. He is an expert in the principles of marketing, strategy and business development, and has a strong entrepreneurial background in internet start-ups and online advertising. Starting his online marketing career in the early 1990s, Hartland is highly regarded in the hosting industry and, to date, has worked with over 150 web hosting companies, providing business growth, marketing strategy and industry direction, advice and recommendations.Â Â Hartland is a sought after speaker and online authority who is often interviewed and quoted in various industry related case studies and articles. He is a graduate of the University of BC, holding a Bachelor of Science degree and a Master degree in Business Administration, with a focus on Business Strategy.
eBridge Marketing Solutions is a provider of Internet marketing services. Their progressive solutions enable clients to effectively and efficiently meet their online marketing objectives and advertising requirements. As a marketing agency that specializes in developing and administering cost-effective internet marketing campaigns, eBridge offers advertising, consulting and strategic planning, search engine optimization, website design, ecommerce development, business brokering, article and press release writing, advertising campaign management and more.
HostingCon is the world’s largest conference and trade show serving the hosted services industry. In its fifth year, HostingCon brings together web hosts, data centers, software-as-a-service (SaaS) and other infrastructure providers who make the Internet work. HostingCon is an iNET Interactive event.
For more details about HostingCon, please visit: www.HostingCon.com.
To learn more about iNET Interactive, please visit: www.iNETinteractive.com.
For more about eBridge Marketing Solutions, please visit: www.ebridgemarketingsolutions.com.