New York, New York – (The Hosting News) – April 11, 2006 – Independent Performance Marketing Network, MIVA, Inc., has signed a global Ad distribution deal with Data Depth, providers of automated copyrighting technology firm, iCopyright.
iCopyright is designed to protect and monetize publishers’ online content. Under the agreement, pay-per-click ads and MIVA pay-per-call ads will be embedded in online content that is downloaded or emailed by readers with a percentage of the revenues generated from the ads being paid to the publisher.
According to the company, iCopyright offers more than 700 publications from leading publishers including the Associated Press, Reuters, UPI, Scripps and Primedia, a service that enables fee collection from users who download or email their web-based content.
Data Depth Founder and CEO, Mike O’Donnell explained, ”Publishers need copyright protection of their online content to defend against those who are co-opting their content without compensation. Cash compensation via iCopyright has been a critical source of protection. With MIVA, we have found another vital way to generate revenues for publishers by attaching contextually relevant ads to their content.”
Seb Bishop, President of MIVA addd, ”Like MIVA, iCopyright’s mission is to help publishers monetize their content on the web. Working together, the two companies will deliver online publishers the empowerment tools necessary to take back control of their business assets and ensure their ongoing operation.”
With their combined solutions, MIVA and iCopyright will match the content of articles so that when readers download or email articles, it will appear with contextually relevant pay-per-click and pay-per-call ads. Publishers are intended to benefit because iCopyright will pay them a portion of the revenue generated when ads are clicked or called. Advertisers should benefit because it drives targeted potential customers to their businesses and they only pay when they receive a business lead. To date, ad-supported services have already gone live in the U.S. on the AP Wire Service and on publications of Scripps, Freedom Communications and Penton, among others.
To learn more about MIVA, please visit: www.miva.com.