New York, New York – (The Hosting News) – April 26, 2006 – Performance marketing network, MIVA, has entered into several new partner agreements in Europe during the past 120 days.
Among the most significant, are:
— An expanded deal with The Sun, the U.K.’s most popular newspaper. As well as continuing to display MIVA Pay-Per-Click Ads across thesun.co.uk, The Sun will also now adopt MIVA Mail to drive the delivery of targeted ads beyond its core website.
— Newsports, a publisher of sports websites in France, will now include MIVA Pay-Per-Click Ads on Sports.fr, sport4fun.com and football.fr.
— The Company’s first brandbar deal in Germany with the book reseller Jokers, which belongs to the publishing house Weltbild GmbH. MIVA builds custom branded toolbars for partners enabling, in this case Jokers, to extend their brand presence and connect with their users beyond their website.
— A search and contextual deal with Spain-based publisher Groupo Hachette now sees MIVA Pay-Per-Click Ads across 19 of their online titles, including Elle and Elle Deco.
— A contextual deal with Voyages-SNCF, the travel agency arm of the national rail service in France. Voyages-SNCF is one of the most well recognized brands and e-commerce sites in France.
— A search and content deal with ISA, one of the biggest online media network’s in Germany. The ISA is comprised of over 40 regional publishing houses and numerous vertically-specific classified ad portals, for example: real estate, jobs and automotive. Under the agreement, MIVA Pay-Per-Click Ads appear in ISA’s classified ad portals such as markt.de as well as on various regional online newspapers.
— eDintorni, an Italian-based European search engine.
At the same time as securing these distribution partners in Europe, MIVA was executing strategic agreements with partners in the U.S. As previously announced, the Company landed agreements with Intellext and iCopyright in the U.S. in the past 60 days.
MIVA President, Seb Bishop explained, ”From traditional publishers such as The Sun to leading e-commerce sites such as Voyages SNCF, MIVA is deeply committed to helping our partners monetize their brands on the web. As MIVA.com is not a consumer facing destination website, we can concentrate on helping our partners to maximize all their online properties: their websites, through our search and contextual products; their email newsletters, through MIVA Mail; and with the MIVA Brandbar, we can even extend their brand beyond their current offering.”
Alexis Caude, Chairman and Chief Executive Officer of Newsports added, ”We were impressed with MIVA’s understanding and experience in web monetization. They were the first Company to launch Pay-Per-Click Ads in Europe, and the first to launch a contextual product. MIVA’s wide range of customized partner products, allows us to maximize the monetization opportunities of our inventory.”
MIVA provides distribution partners with customized solutions to monetize their online properties through Pay-Per-Click and Pay-Per-Call Ads.
MIVA”s primary focus is to provide solutions to manage, optimize and measure return on investment from keyword-targeted and context-related performance marketing programs. With integrated e-commerce merchant solutions, MIVA endeavors to allow online stores to capitalize on leads by offering online storefront, shopping cart, shipping and payment capabilities.
To learn more, please visit: www.miva.com.