Equinix, Inc. (Nasdaq:EQIX), the leading provider of network-neutral data centers and Internet exchange services, today announced the addition of Movielink, LLC, a leading provider of broadband video-on-demand (VOD) services, into Equinix’s Washington, D.C. area Internet Business Exchange(TM) (IBX(R)) center. As a result, Movielink will operate within a reliable, secure and high-performance data center that offers immediate access to every major global network for the most efficient delivery of video content to end-users.
Movielink, the broadband VOD service offering hundreds of hit movies for legal download, will use Equinix’s network-rich data center environment to directly connect with broadband networks providing access to end-users. Equinix’s centers offer immediate and direct access to an aggregation of leading carriers, ISPs and network service providers within the same physical location. By operating within this Internet ecosystem, Movielink will have the opportunity to directly link with these companies, rather than connecting to them in multiple, disparate locations and over long distances. This direct connectivity reduces bottlenecks in the path between content and end-users, providing improved performance levels.
Equinix’s center will also provide Movielink with a secure and redundant physical infrastructure with a strong track record of uptime. Power operations at each center include a high-performance backup system that guarantees uninterrupted power even in the event of utility power disruption. Security features include interlocking “mantrap” doors, multiple layers of biometric hand-geometry scanners controlling access, as well as 24-hour security officers and hundreds of surveillance cameras.
“As Movielink’s business continues to grow, it is vital that our content delivery infrastructure continues to provide the quality of service our customers have come to expect,” said Bruce Anderson, Movielink’s vice president of engineering and operations. “Through Equinix, we can eliminate unnecessary transit and directly connect our content to the networks that service our customers, providing them with the highest level of performance and reliability.”
“Movielink is a leader in VOD and is pioneering the next generation of rich broadband content delivery to consumers, creating a significant shift in the delivery of video entertainment,” said Peter Van Camp, CEO of Equinix. “In an effort to leverage the growth of consumer broadband as a distribution channel, Equinix offers Movielink the most comprehensive array of connectivity options and services.”