NetLingo, the Internet dictionary, http://www.netlingo.com is offering the NetLingo Search Box http://www.netlingo.com/programs.cfm for website owners for free.
The Search Box combines NetLingoÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s most popular search features; the Search Function and the Browse Feature, and gives users quick and easy access to the extensive NetLingo dictionary. Created in 1995, NetLingo is a source of insight for millions of Internet users from around the world every month, helping them make sense of the jargon that consumes the Internet. This authoritative reference guide on Internet language has won numerous awards including ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“One of the top 100 websitesÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢ by PC Magazine two years running, and ranked at number 656 in GoogleÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s top 1,000 websites.
Erin Jansen, Creator of NetLingo explains, “The NetLingo Search Box was created to help Web publishers integrate NetLingo.com into their websites. It is also beneficial for businesses as it was designed to assist in customer service and retention and to train new users and industry professionals about the technology and community of the Internet. Many companies currently find it useful on their Intranet. Our reason for offering free use of the Search Box is ultimately to raise the profile of NetLingo globally, and provide Internet users with a flexible and consistently updated tool on their own websites and Intranets. There is no payment or permission necessary, and website owners can find clear and simple instructions on the NetLingo site on how to incorporate the Search Box, in their own choice of colour, on our site,” concludes Jansen.
The NetLingo Search Box is being promoted using an integrated marketing and PR campaign managed by UK PR consultancy Elemental PR http://www.elementalpr.co.uk with a soft launch approach for the rest of 2004. Consultancy and production work is to commence until the end of 2004 and will address B2B, B2C and P2P audiences, and includes raising the profile of NetLingo’s Creator Erin Jansen.
“Elemental PR will be working with NetLingo to use a self-perpetuating strategic linking campaign to promote the use of the Search Box, in line with working with key offline media. We are hoping that in time, this campaign will have a natural integrated viral effect (word of mouth offline and as well as online); especially with the added incentive of organisations having the option to be being listed in NetLingoÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s reciprocal links directory http://www.netlingo.com/resources/menu.cfm” Tim Gibbon, Account Director at Elemental PR comments.
“In addition to this, our support will help NetLingo complete the latest version of the NetLingo e-book (to be published in 2005), commence their SEO and SEM (search engine optimisation and marketing) and enhance the first communication of NetLingo’s ‘Newsletter of New Internet Terms’ http://www.netlingo.com/newsletter.cfm. We will be guiding NetLingo and Erin through the main steps and developments mentioned above, which will ensure that they are introduced to their target media, and can then build relationships as the rest of their proposition and marketing activity unfolds throughout 2005,” concludes Gibbon.