Email senders can now reassure potential subscribers and customers that their email addresses will be
protected with ReleMail, a new service that audits and certifies email privacy
practice that launched today.
ReleMail monitors an organization’s email practices and certifies those
that meet stringent standards of privacy and professionalism. Rather than
relying on anti-spam technologies like DomainKeys or SPF, ReleMail uses a team
of email investigators to secretly subscribe to clients’ email newsletters and
monitor resulting inbound emails for adherence to ethical email practices.
The results of those investigations are publicly posted at Relemail.com, where
internet users can check the current email privacy ratings for more than
800 prominent organizations.
Organizations that meet all fifteen requirements can display the ReleMail
seal on their website, reassuring website visitors that their email practices
are being constantly monitored and rated.
ReleMail was created by email industry veteran Mike Adams, the inventor of
the first permission-based email marketing software for the PC, and founder of
Arial Software (http://www.ArialSoftware.com). The service was launched in response
to strong customer demand for authentic, trusted certification for email
senders. “The industry clearly needs a process through which ethical email
senders can establish their reputations with potential subscribers,” Adams
Adams isn’t alone in seeing the need for such a service. Influential
leaders in the email marketing industry have joined the ReleMail board of
advisors to help shape the service, making sure it meets the needs of both
mailers and email recipients. Those board members include Debbie Weil of
Wordbiz.com, Kim Macpherson of Inbox Interactive, Anne Mitchell of the
Institute for Spam and Internet Public Policy (ISIPP), Jeanne Jennings of the
Jennings Report (http://www.JeanneJennings.com), and corporate participants such as
Jim Diee (The Children’s Place) and Michael Crowdes (Dirt Devil).