Mountain View, California – (via THE
HOSTING NEWS) – August 12, 2005 –
The Google search engine results pages have remained relatively constant from
a ‘look and feel’ perspective for some time. That is: title tag of the resultant
site is listed first – hyperlinked to the entry – then a portion of the page
or body text with the search term(s) bolded in the text – then the proper URL
of the entry – followed by the file size and date.
An example of 2 typical entries is seen here (from the search term ‘website
As I often do, I was searching Google for some webmaster and web hosting related
search phrases on August 12, 2005. I searched under the phrase ‘Top 10 Web Hosting’.
It was then that I saw something that I had never before seen in a Google search
engine result. In addition to the ‘standard’ search engine result as described
above, there were 2 additonal lines of hyperlinked text as copied below:
As you can see, the first additional line contained four additional anchor text
links (Partner5 – Web Designers – ASP Web Hosting – Partner2). Each link was
directing to a separate page. Now instead of the ‘standard’ single URL/single
link listing, I was looking at a single listing that was linking out to 5 separate
pages. The last line of the search result (More results) linked to to the following
Google search: ‘site:www.top10webhosting.com top 10 web hosting’. This search
shows the entirety of Google indexed pages for the site.
According to my search engine expert sources, this is typical of a ‘test’ that
Google conducts from time to time. It may or may not indicate that the changes
will become permanent. However, it is often the case that proposed changes will
appear in this ‘test’ mode prior to a system-wide rollout.
It appears that the links in the first additional line are being scraped/spidered
from the original listing page. I surmise this as the title tags of the linked
pages are slightly different in syntax than the anchor text of the SERP links.
However, the anchor text and links from the original result page (standard listing
page) are identical to the anchor text and links in the additional line.
Will Google be creating multiple links per result across all listings soon?
What would the listing for a site that has dozens of subcategories and sub pages (like eBay) look like under this paradigm? Will
webmasters scramble to groom their internal links from their homepages – adding
new anchor text and links? No one knows for sure, but it is interesting to see
this type of test appearing at this time.
This news item was written by The Hosting News editorial staff.