Berkeley, California – (The Hosting News) – November 23, 2005 – Lyris Technologies and SiteBrand have partnered to produce a personalized, high-performance email marketing solution for online retailers. The collaboration allows the Berkeley-based company’s best-selling email marketing application, Lyris ListManager, to be integrated with SiteBrand’s innovative web personalization solution, enabling retailers to generate email campaigns and web pages based on attributes and behaviors of individual visitors.
According to Justin Shimoon, President and CEO of SiteBrand, ”Retailers have long realized the profitability of personalizing marketing messages, and they want the most advanced solutions for implementing it. The Lyris partnership not only provides SiteBrand customers with the industry’s most advanced email marketing solution, it also allows them to easily deliver targeted, personalized web pages to the people visiting their site as the result of an email campaign.”
The partnership enables retailers to automate the personalization across campaign touchpoints based on specific user behavior such as search terms, click-paths, and purchases. ListManager’s triggering and dynamic content capabilities facilitate the creation of precisely timed, highly personalized messages, while SiteBrand solution ensures personalization of the web pages recipients see as the result of any clickthroughs or subsequent visits to a company’s web site. SiteBrand customers also gain access to Lyris’ critically acclaimed EmailAdvisor tool, which allows them to see how personalized email campaigns will appear in over 35 popular email programs.
Dave Dabbah, Director of Marketing for Lyris Technologies added, ”Online retailers drive a lot of the innovation in email marketing technology, so it’s not surprising that they want this kind of advanced personalization. With the integration of SiteBrand and ListManger, retailers will be able to create effective, relevant campaigns in an entirely new way, and we’re excited to see the leading-edge messaging that will result from this partnership.”
To learn more about SiteBrand, please visit: www.sitebrand.com.
For further information on Lyris Technologies, Inc., please visit: www.lyris.com.