Torrance, California – (via THE HOSTING NEWS) – September 6, 2005 – bNet Software, a major web
based ecommerce solutions provider, has announced its new Price Comparison
Marketplaces feature, which provides merchants with automated support for
inclusion of their products in the most popular online price comparison
marketplaces, including Froogle, Shopping.com and Yahoo Product Search.
bNet Software generates the datafeeds, performs the file upload at preset intervals, supports customer tracking and allows unique pricing for each marketplace.
The software supports automated datafeed generation for Dealtime, Epinions, Froogle, Nextag, Price.com, Pricegrabber, Shopping.com and Yahoo Product Search.
Keyword marketing in the major search engines is becoming extremely expensive as they attract every type of bidder from every industry. For many online merchants, this alone makes the price comparison marketplaces a better choice. The marketplaces bring in targeted traffic and give serious shoppers the ability to quickly compare the products and prices of different retailers.
Almost every retailer doing keyword marketing would benefit from being in the price comparison marketplaces. However, two major problems keep most retailers out. The first is the difficulty in creating and maintaining a product datafeed. The datafeed is a file that contains product and price information for each product. Datafeeds have very specific requirements, so it’s hard to manage more than a handful of items at a time. Even worse, every marketplace has different datafeed requirements, so they must all be created individually.
The second problem is that retailers must be highly competitive in each marketplace. When potential buyers click to a retailer’s website from a price comparison marketplace, they must find the product they want available at the advertised price. That means all shoppers, regardless of where they come in from, get the same low price.
bNet Software’s Price Comparison Marketplaces tool levels the playing field for its clients. First, no time, effort or knowledge is required to generate a datafeed using bNet Software. A bNet Software retailer simply selects the products to include and the sell price. Once created, the datafeed is automatically updated and uploaded to the marketplace every day.
bNet Software’s built-in tools also solve the problem of retailers being forced to sell all products to all buyers at marketplace pricing. BNet Software tracks each shopper that comes from a given marketplace and the item they clicked on. The software maintains the marketplace price for that one item only. All other items are displayed at their regular non-marketplace prices. Shoppers coming from other sites do not get marketplace pricing for any items. Retailers can be competitive and still make a profit by having different pricing for each marketplace they join, and another pricing structure for the website.
For more information about bNet Software, visit http://www.bnetsoftware.com.