Austin, Texas – (The Hosting News) – March 17, 2006 – An extensive group of industry leaders and more than 25
sessions are slated to present at WebmasterWorld’s PubCon, in Boston, 18-20th April 2006.
Included in the
line-up are speakers from the
search engines, including Yahoo!, Google, MSN Search (Microsoft), and Ask.com.
The event features a keynote speech by ”The New Yorker” magazine writer, Malcolm Gladwell, author of ”The Tipping Point” and ”Blink.”
The conference itself includes four tracks each day including sessions focusing on: organic search and general webmaster issues, paid search, affiliates and advertising, and site reviews.
The Organic Search and General Webmaster Issues track will include sessions on domain name technical and legal issues, and organic search forum, local search and real world opportunities for webmasters, Search engine content copywriting, link building campaigns, and forensic and competitive intelligence gathering.
In the Paid Search track, there will be sessions on the basics for success of PPC, PPC bid management, paid search performance evaluation and tracking, conversion tweaking, the PPC engines and their programs.
For the Affiliates and Advertising track, there will be a session on affiliate microsites and niche marketing, affiliate strategies and optimization, podcasting and RSS feeds. In addition, there will be a sessions on major contextual advertising programs, super affiliates in highly competitive markets, and a session on paid links, the risks and the rewards.
On the Site Reviews track, there will be a PPC ad optimization forum, a link building clinic, a PPC landing page clinic, an organic site reviews session, and a public relations session panelled by the industry’s top businesses and consultants.
The event will also feature two special Super Sessions, one titled: Blink! Thin slicing search, and the other will be the main conference Search Engine panel with the A-list search engines.
The special ‘Coffee Talk’ session, will feature Eytan Seidman of Microsoft’s MSN Search.
To learn more about
WebmasterWorld’s PubCon, please visit: www.pubcon.com.