Boulder, Colorado – (The Hosting News) – May 9, 2007 – Backup and archiving technologies firm, Tandberg Data Corporation, has enhanced its Reseller Program, after building upon its recent acquisition of tape drive and storage products firm, Exabyte.
The new Tandberg Data Partner Program, an enhanced reseller program that supports partners with an increased pricing discount and flexible sales support. The new program makes it easy for VARs to improve margins and bolster their bottom line by selling the superior line of Tandberg Data backup systems.
Tandberg Data is a channel-centric company, moving product to market exclusively through broad distribution, VAR and OEM networks. A major objective of the new program is to build stronger relationships with VARs and to establish a direct line of communication with the reseller community. To this end, the program includes a select group of VARs who will serve as a test team for products and partner tools and then provide direct feedback to the company’s sales team and product managers.
Ken Juntunen, Director of Sales at Tandberg Data remarked, ”We’re committed to working with our partners to increase their profits. The new Tandberg Data Partner Program builds upon the past reseller program at Tandberg Data (The Circle of Excellence) and the well-established Exabyte ExaPartner program. Our new program is designed to ensure that resellers are well supported as they manage customers’ data protection needs. Our goal is to make it easy to do business with Tandberg Data. This is an excellent opportunity for VARs to join more than 3,000 other partners in growing their revenues by providing industry-leading data protection systems.”
Designed to help VARs capitalize — in terms of margin and market share — on customers’ growing need for affordable and reliable data protection, the Tandberg Data Partner Program offers resellers two tiers of participation — Registered and Strategic levels — with a higher discount than offered previously, leading to greater margins and increased profits. Mr. Juntunen. added, ”Combined with easy-to-use online tools and priority support, the new program makes it easy for VARs to grow their business with Tandberg Data.”
The new, expanded Tandberg Data Partner Program offers resellers:
- Award-winning data protection solutions
- Enhanced pricing discount, including demonstration unit incentives
- Extensive online technical and sales training
- Dedicated account managers
- Convenient online deal registration
- Simple online sales incentive submission
- Results-generating sales and marketing tools
- Priority technical support
- End-user evaluation program
Tandberg Data acquired Boulder, Colorado-based Exabyte in Q4 of 2006.
Exabyte is a founding member of the VXA Alliance, an industry group that focuses on the VXA packet tape format. VXA is a technology that restores and backs up data by reading and writing discrete packets, rather than by sequential linear tracking.
With the completion of the Exabyte transaction, customers can now source data protection solutions from one trusted supplier that offers a wide range of data storage systems as well as media and disk-based storage solutions. The new Tandberg Data, with its greater geographic presence and enhanced product mix, is now a more formidable global company — the second largest player in the data storage industry. Tandberg Data and Exabyte-branded data protection solutions are available through a worldwide network of partners and resellers.
Tandberg Data is a global supplier of backup and archiving technologies. Tandberg Data offers a range of tape libraries, tape autoloaders and tape drives (based on the LTO, SLR, VXA and DLTtape tape technology platforms), storage software, data media and disk-based storage such as the RDX QuikStor. These solutions are marketed exclusively through a channel of qualified resellers and distributors.
The solutions are underpinned by OEM agreements with major server manufacturers including IBM, Hitachi, Fujitsu, Fujitsu-Siemens, Apple and Dell and supported by all major operating systems and storage software applications to operate in heterogeneous network environments. All solutions are designed to meet the growing storage requirements of small and medium-sized organizations with scalability, reliability and backward compatibility features that ensure cost effective operation and long-term investment protection.
In addition to corporate offices in Oslo, Norway, TANDBERG DATA ASA has subsidiaries in the USA, France, Germany, the United Kingdom, Japan and Singapore, as well as branch offices in Italy, India, and China (PRC) Thailand and Brazil. TANDBERG DATA ASA is a publicly held company based in Oslo, Norway and is traded on the Oslo Stock Exchange (ticker=TAD).
For more information about the Tandberg Data Partner Program, please visit: www.tandbergdata.com.
To learn more about Tandberg Data, please visit: www.tandbergdata.com.