New York, New York – (The Hosting News) – January 30, 2009 – Search engine and social media marketing agency, Reprise Media, has been named a ”Strong Performer” in a report evaluating SEM firms.
With a detailed analysis of vendors’ products and services based on transparent, fully accessible criteria, ”The Forrester Wave: US Search Marketing Agencies, Q1 2009” report noted that Reprise Media is, ”A habitual strong performer, this firm continues to grow because of its open PROSuite platform, its use of data and analytics tools to model optimal outcomes, high account manager to client ratio, and social media expertise.”
Joshua Stylman, Managing Partner at Reprise Media remarked, ”It’s important for our industry to have a third party that is measuring capabilities. We are pleased that they recognize the high marks we receive from our most important audience – our clients.”
Key findings in the report include:
Quality of References
”Both of the vendor’s client references give the vendor high marks especially for its integration and social media capabilities. One reference also notes the extended resources available through this agency since it is part of a larger agency family.”
Services and Support –
”The vendor’s emphasis on technology is balanced by its strong services offering. Proportionately it has one of the largest account management teams of any vendor in the study. And this vendor is one of two to develop social media applications to aid client collaboration.”
”In a surprising twist from our last study, this vendor (which was previously first in paid search and last in SEO) is now a top performer in SEO.”
”(Reprise Media’s bid management technologies) are still among the best we’ve seen. It is highly automated, integrates easily with numerous search engines and data sources and can intelligently plan enterprise bids by choosing ‘most profitable’ scenarios out of ones modeled for different business units.”
Analysis and Reporting
”The vendor’s PROSuite system can integrate with any data source (either through and API or via its generic import tool) so it can report paid and organic search results side by side with data from any other channel, including display advertising, email marketing, or affiliates. It also provides cross-channel performance reports that isolate causal relationships between search and other channels.”
Testing and Quality Assurance –
”The vendor’s testing leads all others in the study because it auto detects, and corrects any errors and will prevent campaigns from launching with errors present.”
Reprise Media is a search engine and social media marketing agency. The company helps leading brands – including Microsoft, ABC, Castrol, and Martha Stewart – manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search engine marketing. SearchViews, the company’s blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.
A subsidiary of the Interpublic Group, Reprise Media is headquartered in New York and has offices in San Francisco and Boston.
To learn more, please visit: www.reprisemedia.com.