Kirkland, Washington – (The Hosting News) – September 6, 2007 – According to a recent Wall Street Journal article, search engines are performing better, by displaying information in a more unified way, to make searching easier with more relevant content. However, general purpose search engine results are being surpassed by vertical focused engines, which are designed to be more targeted to specific audiences.
Pascal Stolz, CEO of ITNetworks explained, ”Increasingly, people are requesting search options that will allow them to tailor their searches to find relevant information more efficiently. Ninety-three percent of technology purchases start with a search on the Internet, yet there has been no search engine that caters specifically to technology buyers. That is why we released ITSearchEngine, a high performance search engine that makes it easier for technology decision makers to find the results they’re seeking and make better informed purchasing decisions. We’re delighted that Mr. Mossberg recognizes the value of displaying searches in more unified and relevant ways, further validating our vision.”
With vertical search engines, as searchers get more relevant content, advertisers have the benefit of reaching the potential customers they desire, according to ”Ask.com Takes Lead In Designing Display of Search Results.”
ITSearchEngine, leverages Google’s AJAX and Custom Search Engine APIs, coupled with a unique search paradigm that enables users to quickly find highly relevant information with a single click. With one simple keyword search, ITSearchEngine helps IT decision makers find information about technology companies and the products and services they offer, along with related whitepapers, case studies, blogs, local news and other relevant documents.
Mr. Stolz added, ”The transition from general to vertical searches has sparked a major shift in not only the way searchers find information, but also how companies allocate their advertising dollars. At first we saw the migration of advertising dollars from publications and newspapers to general search engines. Now we’re seeing more companies buying keyword ads in industry specific search engines that allow them to get right in front of the buyers they’re trying to attract.”
ITNetworks offers procurement of IT products and services with a Web 2.0 community that connects IT buyers and vendors with more efficiency, accuracy and less risk. The company’s patent-pending IT Match-Making, Word-of-Mouth Referral, ITVerity Vendor Evaluation and IT-focused search innovations create a platform that enables buyers to find ideal technology matches, collaborate with peers, share information, and engage with technology vendors. For IT vendors, ITNetworks offers an active partner community designed to help business growth and find qualified leads. Founded in 2006, ITNetworks is headquartered in Kirkland, Washington and is privately held.
For more information, please visit: www.itnetworks.com.