Dublin, Ireland – (The Hosting News) – July 25, 2007 – According to a new report issued by Research and Markets, Internet searching, advertising, and purchasing are all surging. In February 2007 alone, 6.9 billion Internet searches were conducted worldwide, a 19% increase over the same period in 2006.
In addition, online consumer, non-travel spending at U.S. sites reached $102 billion in 2006, a 24% jump from $82.3 billion in 2005. Companies are looking to get a piece of the expanding E-commerce pie, and to build brand awareness among the ever-growing Internet audience.
‘The Future of Search Engine Marketing and Technology’ report details discuss how companies seek to draw many Internet surfers to their websites from search engines. In order to do so, however, businesses must ensure that their websites come up first, or at least on the first page, when consumers type words related to their industry into the two biggest search engines, Google and Yahoo!. Search Engine Optimization — the process of making a site ”search engine-friendly” – is probably the most important aspect of Internet marketing.
At the end of the day, company web sites, and the Internet overall, have become an integral part of any solid business plan. It may be the first view visitors have of a business. Businesses, large and small, therefore should update and maintain their websites regularly so visitors will want to revisit and be a steady supply of repeat, and new business.
The author has spoken with some of the most revered experts in the field of Search Engine Technology and Marketing to bring you the most important information that website developers, publishers, and search engine technology companies alike will find informative as well as applicable.
Research and Markets is an international market research and market data resource, with major research publications from most of the leading publishers, consultants and analysts, concerning key industries, top companies, new products and the latest trends. The market research reports and industry newsletters from specialist research firms and niche market analysts, are listed at the same price as the specialist research firms.
To learn more about the report, please visit: www.researchandmarkets.com/reports/c62492 .