San Francisco, California – (The Hosting News) – August 17, 2007 – AOL has launched a new online video search site, with Truveo.com, to provide consumers with a more comprehensive, and convenient web site, to locate professional and user-generated video content.
Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video remarked, ”Over the past year, there has been an explosion in the amount of professionally produced video that’s available on the web. While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the web.”
According to a recent study by the Pew Internet and American Life Project, 57% of adult Internet users say they watch or download video content online and 74% of broadband users download or watch online video. This study also showed the popularity and preference for professional video. According to Pew, 62% of online video viewers say that their favorite videos are those that are ”professionally produced.”
Truveo.com offers a wide range of video from across the web, including user-generated video clips, and professionally produced video from business media brands. Rebuilt from the ground up, the new site is based on the Truveo video search technology that AOL acquired in 2006.
The new Truveo.com allows for search and browsing through tens of millions of videos from thousands of sources across the web. For users with a specific video in mind, Truveo’s advanced video-specific algorithms enhance the search and find process. Additionally, Truveo’s search results are organized by category and source, so that users can quickly choose videos from matched queries.
In addition to search capabilities, Truveo.com also provides a browse-and-discover experience. Users can browse video by a particular category — such as news, sports, music and movies — and find video available both for free and for sale. Users can also survey the web’s most popular videos as well as peruse popular TV shows, popular video sites (called channels), and favorite videos selected by other users.
Other key features of the new Truveo.com enable users to:
- Save and share links to videos;
- Receive personalized video recommendations based on preferences;
- Configure custom video searches that can be placed into RSS readers and personalized web pages;
- Access a set of open APIs that can be used to build video mashups;
- Submit videos into the Truveo search engine using mRSS feeds.
In addition to powering Truveo.com, Truveo powers video search on some of the web’s most popular destinations including AOL Video, AOL Search, Microsoft Corporation, CNET’s Search.com, Qwest, Brightcove, Infospace, Excite, CSTV, Clevver, Flock, Metacrawler, Netvibes, Pageflakes, PureVideo, Sportingo, Widgetbox, YourMinis and hundreds of other sites.
Truveo is a search engine for video, founded in 2004 by experts in video search technology. Over the past three years, Truveo has built one of the largest and most up-to-date indexes of high-quality video on the web. Truveo first launched its search engine in the fall of 2005. Presently, Truveo search engine powers other video destinations on the web, reaching an audience of over 40 million users each month.
AOL and its subsidiaries operate a network of web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com website, AIM, MapQuest and Netscape. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL LLC is a majority-owned subsidiary of Time Warner Inc. and is based in Dulles, Virginia.
To learn more about Truveo.com, please visit: www.truveo.com.
For more information about AOL, please visit: www.aol.com.