Small and Mid-Sized U.S. Businesses Expected to Increase Spending on
Web Hosting, Storage and Disaster Recovery in 2004
Survey shows 23% of respondents plan an average of 60% increase in spending
on Web Hosting in support of critical on-line presence
Andover, MA. December, 30, 2003 – – NaviSite, Inc. (NASDAQ SC: navi), a leading
provider of application management, content distribution, messaging and
infrastructure management services, recently co-sponsored a focused market
research survey on the Information Technology spending plans for Small and
Mid-Sized U. S. Businesses (SMBs: 10-500 employees). The survey was conducted in
conjunction with Massachusetts-based market intelligence firm Schaaf Inc.
Schaaf Inc. interviewed IT executives across a range of business verticals to
gauge their demand and spending plans for technology products and services in
2004, ranging from managed messaging, disaster recovery and backup, through to
Virtual Private Networks, and web hosting. The survey also considered SMBs’
motivation and buying behavior, along with their preferred channels and
attitudes towards new technology, revealing that 50% buy online whenever they
can, and that 77% view a company’s Website as important or extremely important
when compared to traditional sales and marketing approaches.
This market intelligence data aligns directly with NaviSite’s position in
delivering a complete range of managed IT services to the mid-market. NaviSite
has been committed to meeting the specific needs of mid-market companies by
providing outsourced application, software delivery, hosting and messaging
services to over 850 mid-sized companies.
ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œSmall to mid-sized companies have a special set of needs, and they like to do
business with companies who understand those needs – companies who look and act
like they do,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â said Joel Whitman, NaviSite Vice President of Marketing. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œIt is
gratifying to see that the results of this survey confirm what we have believed
all along, that small to mid-sized companies recognize the importance of their
web-presence and are committing the resources to be sure they remain strong in a
competitive market environment.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The full survey report is available for purchase by contacting Schaaf, Inc.
About Schaaf Inc.
Schaaf Inc., founded in 2002, is a market research firm In Watertown, MA focused
on small and medium business demand for high tech products and services. For
information on the firm’s December 2003, SMB Benchmark Survey, contact Jeanne
Schaaf at firstname.lastname@example.org
About NaviSite, Inc.
Founded in 1997, NaviSite, Inc, (NASDAQ: NAVI) is a leading provider of
application management, content distribution, messaging and infrastructure
management services for more than 850 customers consisting of mid-market
enterprises, divisions of large multinational companies, and government
agencies. For more information, please visit